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undergraduate thesis
PREDNOSTI I NEDOSTACI MOBILNOG MARKETINGA U TURIZMU
Završni rad
Split: University of Split, Faculty of economics Split, 2019. urn:nbn:hr:124:724840
Majić, Stipan
University of Split
Faculty of economics Split

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Majić, S. (2019). PREDNOSTI I NEDOSTACI MOBILNOG MARKETINGA U TURIZMU : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:724840

Majić, Stipan. "PREDNOSTI I NEDOSTACI MOBILNOG MARKETINGA U TURIZMU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:724840

Majić, Stipan. "PREDNOSTI I NEDOSTACI MOBILNOG MARKETINGA U TURIZMU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:724840

Majić, S. (2019). 'PREDNOSTI I NEDOSTACI MOBILNOG MARKETINGA U TURIZMU : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 06 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:724840

Majić S. PREDNOSTI I NEDOSTACI MOBILNOG MARKETINGA U TURIZMU : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2025 January 06] Available at: https://urn.nsk.hr/urn:nbn:hr:124:724840

S. Majić, "PREDNOSTI I NEDOSTACI MOBILNOG MARKETINGA U TURIZMU : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:724840

Metadata
TitlePREDNOSTI I NEDOSTACI MOBILNOG MARKETINGA U TURIZMU : Završni rad
AuthorStipan Majić
MentorDaniela Garbin Praničević (mentor)
MBZ: 267124
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Ubrzani razvoj informacijsko-komunikacijske tehnologije pružio je nove prilike marketingu u turizmu. Mobilni je marketing značajan segment digitalnog marketinga. Ljudi preko mobitela posjećuju različite web stranice radi zabave, ali i radi informacija o određenim proizvodima/uslugama. Tema završnog rada veže se uz mobilni marketing u turizmu, a ključno pitanje jest u kojoj je mjeri mobilni marketing značajan te korišten u turizmu. Za donošenje odluke o odabiru destinacije pokazalo se da je ispitanicima u provedenom istraživanju važno u kojoj su im mjeri osigurane opće infomacije vezane uz putovanje i razgledavanje destinacije, zatim e-usluge i medicinske usluge te plan putovanja.
Abstract (english)
The rapid development of information and communication technology has provided new opportunities for marketing in tourism. Mobile marketing is a significant segment of digital marketing. People visit different websites over the cell phone for fun, but also for information about specific products/services. The topic of the final paper is related to mobile marketing in tourism, and the key question is to what extent mobile marketing is significant and used in tourism. In order to make a decision about the choice of destination, the survey provided importance of general information related to travel and sightseeing, then e-services, medical services and a travel plan.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:724840
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-03 08:56:58