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undergraduate thesis
DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU DM DROGERIE MARKT D.O.O.
Završni rad
Split: University of Split, Faculty of economics Split, 2019. urn:nbn:hr:124:246271
Perić, Ana
University of Split
Faculty of economics Split

Institutional repository: REFST

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Perić, A. (2019). DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU DM DROGERIE MARKT D.O.O. : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:246271

Perić, Ana. "DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU DM DROGERIE MARKT D.O.O. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:246271

Perić, Ana. "DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU DM DROGERIE MARKT D.O.O. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:246271

Perić, A. (2019). 'DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU DM DROGERIE MARKT D.O.O. : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:246271

Perić A. DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU DM DROGERIE MARKT D.O.O. : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:124:246271

A. Perić, "DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU DM DROGERIE MARKT D.O.O. : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:246271

Metadata
TitleDRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU DM DROGERIE MARKT D.O.O. : Završni rad
AuthorAna Perić
MentorAnita Talaja (mentor)
MBZ: 306682
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je analiziran koncept društveno odgovornog poslovanja, uključujući povijest i razvitak društveno odgovornog poslovanja kako kroz teoriju tako i kroz uporabu u ekonomskom svijetu. Društveno odgovorno poslovanje kao važan dio menadžmenta i ekonomije u globali ne pridonosi samo poslovanju korporacija već i cjelokupnom društvu. Proučene su mnoge teorije i gledišta različitih ekonomista. U svijetu u današnje doba napretka tehnologije neophodno da tvrtke prakticiraju društveno odgovorno poslovanje kao sastavni dio poslovanja. Za empirijski dio rada kao primjer uspješne tvrtke koja u potpunosti prakticira društveno odgovorno poslovanje prikazan je Dm drogerie markt d.o.o. Može se uvidjeti da se njihov menadžment konstantno trudi da se obuhvati svako područje društveno odgovornog poslovanja počevši od njihovih politika, načela i brige o višem društvenom cilju i baš zbog toga je osjetno vidiljivo zadovoljstvo kupaca iz godine u godinu.
Abstract (english)
The paper analyzes the concept of corporate social responsibility, including the history and development of corporate social responsibility, both through theory and through use in the economic world. Corporate Social Responsibility, as an important part of management and the global economy, contributes not only to corporate operations but to the entire society. Many theories and views of different economists have been studied on this topic. In today's world where we have a rapid growth in technology, it is essential for companies to practice corporate social responsibility as an integral part of their business. As an example of good practice for this the paper is mentioned Dm drogerie markt Ltd which is also an example of a successful company that has fully practiced corporate social responsibility. We can spot that their management is constantly working to include every area of corporate social responsibility into their way of doing business, starting with their policies, principles and concern for a higher social goals and because of that it can be spotted customer satisfaction is growing year after year.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:246271
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-05 18:37:38