This work is based on the application of strategic analysis methods. Strategic analysis is a set of analyses and methods that study the company's environment and precede the formulation of the strategy. Strategic management is a continuous, iterative process aimed at creating a company's readiness to adapt to a changing environment. The environment of a company can be observed in two or three dimensions, as an internal and external environment, or as an internal environment, a task environment and a general business environment. The company can affect the internal environment and it encompasses the structure, culture and resources of the company. An external environment cannot be affected by the company and the company must adapt to it if the company wants to survive in this highly competitive environment. In the analysis of the environment can be used various methods, some of them are used in this work and these are: scanning of general environment, ETOP analysis, vulnerability assessment analysis, technology assessment analysis, scanning of business environment, competitive analysis, Stakeholder analysis and resource analysis. Based on the results of the analyses and methods the company is recommended certain strategies for better business results and for easier survival in a highly competitive market.