Trends point to the increasing environmental awareness of modern tourists, and research has shown that tourists will choose eco hotels with certain certifications rather than ordinary hotels that do not consider the reduction of environmental impact. This is why an increasing number of hotels are opting for “environmentally responsible business’’. Hotel managers must take environmental practices and (environmental) measures to reduce negative environmental impacts and increase business efficiency. There are numerous certificates given to eco-hotels which can serve as proof of the implementation of this concept. The aim of this paper is to show the importance of environmentally responsible business, with a particular reference to its application in the hotels of Split-Dalmatia County. The study confirmed the assumption that hotels in the area have accepted such business, however, they are not achieving high environmental certification. In the empirical part of the paper, a statistical analysis of the data obtained from the processing of the questionnaire was conducted over the hotel companies of the SDC. In accordance with the obtained results, the starting hypothesis about the existence of a link between the application of the concept of environmentally responsible business and the characteristics of the hotel was partially rejected, while the hypothesis about the existence of a link between the application of the concept of environmentally responsible business and the hotel business results was accepted.