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master's thesis
KUPOVNO PONAŠANJE POTROŠAČA PUTEM INTERNETA
diplomski rad
Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:148313
Glumac, Antun
University of Split
Faculty of economics Split

Institutional repository: REFST

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Glumac, A. (2020). KUPOVNO PONAŠANJE POTROŠAČA PUTEM INTERNETA : diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:148313

Glumac, Antun. "KUPOVNO PONAŠANJE POTROŠAČA PUTEM INTERNETA : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:148313

Glumac, Antun. "KUPOVNO PONAŠANJE POTROŠAČA PUTEM INTERNETA : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:148313

Glumac, A. (2020). 'KUPOVNO PONAŠANJE POTROŠAČA PUTEM INTERNETA : diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:148313

Glumac A. KUPOVNO PONAŠANJE POTROŠAČA PUTEM INTERNETA : diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:124:148313

A. Glumac, "KUPOVNO PONAŠANJE POTROŠAČA PUTEM INTERNETA : diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:148313

Metadata
TitleKUPOVNO PONAŠANJE POTROŠAČA PUTEM INTERNETA : diplomski rad
AuthorAntun Glumac
MentorMirela Mihić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je kupovno ponašanje potrošača putem interneta. Cilj rada je utvrditi da li čimbenici poput dobi, spola, dohotka imaju utjecaj na ponašanje potrošača na internetu i kojeg je predznaka taj utjecaj. Kako bi se dobilo odgovor na to pitanje potrebno je istražiti teorijske temelje ove tematike. Primarno istraživanje pomoću anketnog upitnika se provelo na uzorku od 146 ispitanika. Nakon prikupljenih podataka, postavljene hipoteze su testirane pomoću programa SPSS 23. Sukladno dobivenim rezultatima hipoteza H1a se prihvaća, hipoteze H1b, H2, H3, H6 i H7 se odbacuju, dok se one H4 i H5 prihvaćaju djelomično. Rezultati analize su prikazani tabelarno i grafički.
Abstract (english)
The topic of this work is online consumer behaviour. The purpose of this work is to evaluate do factors like age, sex, income have an effect on online consumer behaviour and what kid of influence that is. To answer that question it is necessary to research theoretical fundamentals of this topic. Primary research used a questionnaire on a sample of 146 people. After collecting data, hypothesis are tested using SPSS 23. Regarding those results hypotesis H1: a) is confirmed while hypotesis H1: b), H2, H3 and H6 and H7 are not confirmed, while H5 and H4 are confirmed partialy. Results are shown in graphic and tabular way.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:148313
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-06-23 08:30:12