prikaz prve stranice dokumenta SWOT ANALIZA PRIMJENE TEHNOLOGIJE VIRTUALNE I PROŠIRENE STVARNOSTI U KULTURNOM TURIZMU
  Download
PDF 1.3 MB
master's thesis
SWOT ANALIZA PRIMJENE TEHNOLOGIJE VIRTUALNE I PROŠIRENE STVARNOSTI U KULTURNOM TURIZMU
diplomski rad
Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:844793
Matas, Marina
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Matas, M. (2020). SWOT ANALIZA PRIMJENE TEHNOLOGIJE VIRTUALNE I PROŠIRENE STVARNOSTI U KULTURNOM TURIZMU : diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:844793

Matas, Marina. "SWOT ANALIZA PRIMJENE TEHNOLOGIJE VIRTUALNE I PROŠIRENE STVARNOSTI U KULTURNOM TURIZMU : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:844793

Matas, Marina. "SWOT ANALIZA PRIMJENE TEHNOLOGIJE VIRTUALNE I PROŠIRENE STVARNOSTI U KULTURNOM TURIZMU : diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:844793

Matas, M. (2020). 'SWOT ANALIZA PRIMJENE TEHNOLOGIJE VIRTUALNE I PROŠIRENE STVARNOSTI U KULTURNOM TURIZMU : diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 06 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:844793

Matas M. SWOT ANALIZA PRIMJENE TEHNOLOGIJE VIRTUALNE I PROŠIRENE STVARNOSTI U KULTURNOM TURIZMU : diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2025 January 06] Available at: https://urn.nsk.hr/urn:nbn:hr:124:844793

M. Matas, "SWOT ANALIZA PRIMJENE TEHNOLOGIJE VIRTUALNE I PROŠIRENE STVARNOSTI U KULTURNOM TURIZMU : diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:844793

Metadata
TitleSWOT ANALIZA PRIMJENE TEHNOLOGIJE VIRTUALNE I PROŠIRENE STVARNOSTI U KULTURNOM TURIZMU : diplomski rad
AuthorMarina Matas
MentorDaniela Garbin Praničević (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Tehnologije virtualne i proširene stvarnosti u današnjem svijetu osobitu važnost stječu u području kulturnog turizma. One predstavljaju inovativan i zabavan alat koji posjetitelje uranja u važne povijesne trenutke i pruža im uvid u imaginarno iskustvo nalazišta kulturne baštine te povijesnih zbirki muzeja i galerija. U ovom radu dan je teorijski osvrt na razvoj kulturnog turizma u Republici Hrvatskoj. Istražuju se pojmovi virtualne i proširene stvarnosti te njihov međuodnos. U radu se analiziraju snage, slabosti, prilike i prijetnje koje se očituju prilikom primjene tehnologije virtualne i proširene stvarnosti u kulturnom turizmu. Kroz elemente SWOT analize intervjuiraju se subjekti kulturnog turizma koji primjenjuju moderne tehnologije u svom poslovanju i evidentiraju se njihovi stavovi o utjecaju modernih tehnologija na budućnost kulturnog turizma.
Abstract (english)
Virtual and augmented reality technologies are gaining special importance in the field of cultural tourism in today's world. They are an innovative and entertaining tool that immerses visitors in important historical moments and gives them an insight into the imaginary experience of cultural heritage sites and historical collections of museums and galleries. This paper provides a theoretical overview of the development of cultural tourism in the Republic of Croatia. The concepts of virtual and augmented reality and their interrelations are explored. The paper analyzes the strenghts, weaknesses, opportunities and threats that are manifested in the application of virtual and augmented reality technology in cultural tourism. Through the elements of SWOT analysis, cultural tourism entities that apply modern technologies in their business are interviewed and their views on the impact of modern technologies on the future of cultural tourism are recorded.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:844793
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-06-23 08:58:27