prikaz prve stranice dokumenta IZRADA PROJEKTA ISTRAŽIVANJA ZA POTREBE POZICIONIRANJA TURISTIČKE PONUDE GRADA KAŠTELA
  Download
PDF 1.8 MB
undergraduate thesis
IZRADA PROJEKTA ISTRAŽIVANJA ZA POTREBE POZICIONIRANJA TURISTIČKE PONUDE GRADA KAŠTELA
završni rad
Split: University of Split, Faculty of economics Split, 2016. urn:nbn:hr:124:896469
Radić, Mira
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Radić, M. (2016). IZRADA PROJEKTA ISTRAŽIVANJA ZA POTREBE POZICIONIRANJA TURISTIČKE PONUDE GRADA KAŠTELA : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:896469

Radić, Mira. "IZRADA PROJEKTA ISTRAŽIVANJA ZA POTREBE POZICIONIRANJA TURISTIČKE PONUDE GRADA KAŠTELA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:896469

Radić, Mira. "IZRADA PROJEKTA ISTRAŽIVANJA ZA POTREBE POZICIONIRANJA TURISTIČKE PONUDE GRADA KAŠTELA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:896469

Radić, M. (2016). 'IZRADA PROJEKTA ISTRAŽIVANJA ZA POTREBE POZICIONIRANJA TURISTIČKE PONUDE GRADA KAŠTELA : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:896469

Radić M. IZRADA PROJEKTA ISTRAŽIVANJA ZA POTREBE POZICIONIRANJA TURISTIČKE PONUDE GRADA KAŠTELA : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:896469

M. Radić, "IZRADA PROJEKTA ISTRAŽIVANJA ZA POTREBE POZICIONIRANJA TURISTIČKE PONUDE GRADA KAŠTELA : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:896469

Metadata
TitleIZRADA PROJEKTA ISTRAŽIVANJA ZA POTREBE POZICIONIRANJA TURISTIČKE PONUDE GRADA KAŠTELA : završni rad
AuthorMira Radić
MentorZoran Mihanović (mentor)
MBZ: 267146
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je izrada projekta istraživanja za potrebe pozicioniranja turističke ponude grada kaštela. Kako bi bolje razumjeli rad u prvom djelu se opisuju uslovi i ciljevi rada. Da bi bolje pristupili radu definirane su hipoteze koje su se na kraju ispostavile točnima. Sam rad također sadrži i teoriju koja je vezana uz materiju rada. U drugom dijelu rada opisuje se sam pojam turizma te razvoj istog u hrvatskoj, zatim se detaljnije približava Kaštelima, te tako rad sadrži opći dio o gradu, povijest turizma te trenutnu ponudu grada Kaštela. U finalnom dijelu rada nalaze se tri ankete te rezultati istih, koje su popraćene tablicama, grafikonima i kritičkim osvrtima. Rezultati ankete potvrđuju hipotezu da gradu nedostaju osnovnih gradskih aktivnosti poput biciklističkih staza, sportskih sadržaja, kulturnih i zabavnih manifestacija.
Abstract (english)
The theme of this project is to conduct a research for repositioning of tourist offer for Kaštela City. To better understand this project, the first part describes the requirements and objectives of the project. At the beginning of research there was few hypothesis about city of Kaštela and it's tourist offer. At the end, hypothesis turned out to be accurate. This project also describes theory of all information that is used. The second part of project describes the basic concept of tourism and its development in Croatia. Same concept is described in detail for city of Kaštela. Inside that conepted history of city, history of tourism and tourist offer is also described in detail. Finally, there are three surveys. The results of this surveys are displayed in tables, charts and results are covered with critical reviews. The survey results confirm the hypothesis that the town lacks basic city activities such as bike trails, sports content, cultural and entertainment events.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:124:896469
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-10-11 13:00:18