prikaz prve stranice dokumenta STAVOVI POTROŠAČA PREMA ON-LINE KUPOVINI PROIZVODA ŠIROKE POTROŠNJE
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undergraduate thesis
STAVOVI POTROŠAČA PREMA ON-LINE KUPOVINI PROIZVODA ŠIROKE POTROŠNJE
završni rad
Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:972348
Purić, Nikolina
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Purić, N. (2020). STAVOVI POTROŠAČA PREMA ON-LINE KUPOVINI PROIZVODA ŠIROKE POTROŠNJE : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:972348

Purić, Nikolina. "STAVOVI POTROŠAČA PREMA ON-LINE KUPOVINI PROIZVODA ŠIROKE POTROŠNJE : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:972348

Purić, Nikolina. "STAVOVI POTROŠAČA PREMA ON-LINE KUPOVINI PROIZVODA ŠIROKE POTROŠNJE : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:972348

Purić, N. (2020). 'STAVOVI POTROŠAČA PREMA ON-LINE KUPOVINI PROIZVODA ŠIROKE POTROŠNJE : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:972348

Purić N. STAVOVI POTROŠAČA PREMA ON-LINE KUPOVINI PROIZVODA ŠIROKE POTROŠNJE : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:124:972348

N. Purić, "STAVOVI POTROŠAČA PREMA ON-LINE KUPOVINI PROIZVODA ŠIROKE POTROŠNJE : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:972348

Metadata
TitleSTAVOVI POTROŠAČA PREMA ON-LINE KUPOVINI PROIZVODA ŠIROKE POTROŠNJE : završni rad
AuthorNikolina Purić
MentorIvana Kursan Milaković (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Proizvodi široke potrošnje su proizvodi koji su u svakodnevnoj uporabi i potrošači ih često koriste te su dostupni gotovo svima. U vrijeme kada je digitalizacija promijenila funkcioniranje gotovo cijelog svijeta, privatnog i poslovnog, bilo je samo pitanje vremena kada će se i trgovina odnosno kupnja i prodaja proizvoda početi obavljati online. Nakon pojave online trgovine, njena popularnost krenula je uzlaznom putanjom i svakim danom sve više potrošača se odlučuje upravo na ovakav oblik kupovine, zbog brojnih prednosti koje online kupovina proizvoda široke potrošnje nudi. Svrha ovoga rada bila je istražiti i utvrditi stavove potrošača prema online kupovini proizvoda široke potrošnje te zadovoljstvo ispitanika odnosno potrošača takvim načinom kupovine. Rezultati istraživanja pokazali su kako su ispitanici upoznati s online kupovinom proizvoda široke potrošnje te da im se sviđa takav način kupovine zbog jednostavnosti uporabe, a za preporuke uglavnom uzimaju u obzir mišljenja prijatelja, obitelji i recenzija na društvenim mrežama. Prema navedenom, istraživanje je pokazalo da ispitanici imaju pozitivno mišljenje o online kupovini proizvoda široke potrošnje te da istu prakticiraju. Ovaj rad također daje uvid u zaključna razmatranja, prikazuje ograničenja istraživanja te daje prijedloge za buduća istraživanja.
Abstract (english)
Consumer goods refer to products used on everyday basis by consumers and thus are available to almost everyone. Today, when digitalization has changed the functioning of the entire world, in both private and business sense, it was only a matter of time before purchase and sale of consumer products will shift online. After online shopping appearance, its popularity has taken an upward trajectory and every day more and more consumers are using this form of shopping, largely due to the many benefits that online shopping offers. The results of the research showed that the respondents are familiar with online shopping of consumer products and that they like this way of shopping due to its easiness of usage. In terms of the recommendations they mostly take into consideration the opinions of friends, family and reviews on social networks. Moreover, the research showed that the respondents have positive attitudes towards online shopping of consumer products and that they regularly practice it. This paper also provides insights into the concluding considerations, limitations of the research, and future research suggestions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:972348
Study programmeTitle: Small enterprise management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-01 10:30:15