prikaz prve stranice dokumenta E-MARKETING U HOTELSKOJ INDUSTRIJI
Access restricted to students and staff of home institution
undergraduate thesis
E-MARKETING U HOTELSKOJ INDUSTRIJI
završni rad
Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:175359
Nervo, Laura
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Nervo, L. (2020). E-MARKETING U HOTELSKOJ INDUSTRIJI : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:175359

Nervo, Laura. "E-MARKETING U HOTELSKOJ INDUSTRIJI : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:175359

Nervo, Laura. "E-MARKETING U HOTELSKOJ INDUSTRIJI : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:175359

Nervo, L. (2020). 'E-MARKETING U HOTELSKOJ INDUSTRIJI : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 02 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:175359

Nervo L. E-MARKETING U HOTELSKOJ INDUSTRIJI : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2025 January 02] Available at: https://urn.nsk.hr/urn:nbn:hr:124:175359

L. Nervo, "E-MARKETING U HOTELSKOJ INDUSTRIJI : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:175359

Metadata
TitleE-MARKETING U HOTELSKOJ INDUSTRIJI : završni rad
AuthorLaura Nervo
MentorZoran Mihanović (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Osnovna svrha ovog rada je definirati pojam e-marketinga te ukazati na važnost njegove primjene u turizmu i hotelskoj industriji. U današnje vrijeme, važnost primjene e-marketinga u poslovanju značajno raste te on postaje neophodan za postizanje uspjeha na tržištu i ostvarenje željenih ciljeva. S ciljem boljeg razumijevanja e-marketinga, u početnom dijelu rada prikazano je pojmovno određenje marketinga, njegovih temeljnih funkcija, koncepcija marketinga te je objašnjen pojam e-marketinga uz pomoć prikupljenih podataka iz relevantne stručne literature. Drugi dio rada odnosi se na definiranje e-marketinga u hotelskoj industriji kroz analizu primjene e-marketinga na primjeru Hotela Cornaro u Splitu i Hotela Split u Podstrani. Na primjeru spomenutih hotela provedena je analiza i usporedba načina na koji navedeni hoteli koriste vlastite web stranice i pojedine društvene mreže za vlastitu promociju.
Abstract (english)
The main purpose of this paper is to define the concept of e-marketing and point out the importance of its application in tourism and the hotel industry. Nowadays, the importance of the application of e-marketing in business is growing significantly and it becomes necessary to achieve success in the market and to achieve the desired goals. In order to better understand the concept of e-marketing, the first part of the paper contains the conceptual definition of marketing, its basic functions, marketing concepts and the concept of e-marketing is explained with the help of collected data from relevant literature. The second part of the paper refers to the definition of e-marketing in the hotel industry through the analysis of the application of e-marketing on the example of Hotel Cornaro in Split and Hotel Split in Podstrana. On the example of the mentioned hotels, an analysis and comparison of the ways in which these hotels use their own websites and social media for their own promotion was conducted.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:175359
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-11 08:22:56