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undergraduate thesis
USPOREDNA SEO ELEMENATA
završni rad
Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:445305
Jukić, Luka
University of Split
Faculty of economics Split

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Cite this document

Jukić, L. (2020). USPOREDNA SEO ELEMENATA : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:445305

Jukić, Luka. "USPOREDNA SEO ELEMENATA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:445305

Jukić, Luka. "USPOREDNA SEO ELEMENATA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:445305

Jukić, L. (2020). 'USPOREDNA SEO ELEMENATA : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 08 August 2024, https://urn.nsk.hr/urn:nbn:hr:124:445305

Jukić L. USPOREDNA SEO ELEMENATA : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 August 08] Available at: https://urn.nsk.hr/urn:nbn:hr:124:445305

L. Jukić, "USPOREDNA SEO ELEMENATA : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:445305

Metadata
TitleUSPOREDNA SEO ELEMENATA : završni rad
AuthorLuka Jukić
MentorMarko Hell (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu istraživalo se o načinima rada, funkciji i svrsi SEO elemenata koji imaju važnu ulogu u digitalnom marketingu. Digitalni marketing je danas jedan od glavnih načina proboja na tržište, pridobivanja potrošača i nadzora konkurencije. Dio digitalnog marketinga je Search Engine Optimization (SEO), koji omogućava što bolje pozicioniranje na tražilicama, skeniranje i čišćenje web stranica, gradnju povratnih veza i rješavanje štetnih linkova te pratnju konkurencije. Problem je od navedenih SEO elemenata koji su spomenuti, odrediti njihovom usporednom najbolji SEO element za korištenje. Uz odredbu mjernih jedinica i parametara prema kojim će se navedeni SEO elementi usporediti, prema zbroju ocjena iz svih parametara, te djelidbom tog zbroja s brojem parametara došlo je do zaključka najboljeg SEO elementa za korisnika.
Abstract (english)
In this paper it was being reasearched about mode, function and purpose of SEO elements which have a big role in digital marketing. Digital marketing is today one of the biggest ways to get into the market, win the consumers and monitoring competition. Part of digital marketing is Search Engine Optimization (SEO), which enables better positioning in search engines, scaning and cleaning the website, building backlinks and getting rid of toxic links, and the last thing monitoring the competition. The problem was from the listed SEO elements, figure out with their comparison which one is the best SEO element for useage. With determination of units of measurement and parameters with which the SEO elements will be compared, the sum of ratings from all parameters, then by division of that sum with the number of parameters it came to conclusion what SEO element is the best for a consumer.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:445305
Study programmeTitle: Small enterprise management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-11 10:04:18