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undergraduate thesis
PONAŠANJE POTROŠAČA PRI KUPNJI TURISTIČKOG PROIZVODA
Završni rad
Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:533627
Pejić, Josipa
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Pejić, J. (2020). PONAŠANJE POTROŠAČA PRI KUPNJI TURISTIČKOG PROIZVODA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:533627

Pejić, Josipa. "PONAŠANJE POTROŠAČA PRI KUPNJI TURISTIČKOG PROIZVODA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:533627

Pejić, Josipa. "PONAŠANJE POTROŠAČA PRI KUPNJI TURISTIČKOG PROIZVODA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:533627

Pejić, J. (2020). 'PONAŠANJE POTROŠAČA PRI KUPNJI TURISTIČKOG PROIZVODA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 14 July 2024, https://urn.nsk.hr/urn:nbn:hr:124:533627

Pejić J. PONAŠANJE POTROŠAČA PRI KUPNJI TURISTIČKOG PROIZVODA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 July 14] Available at: https://urn.nsk.hr/urn:nbn:hr:124:533627

J. Pejić, "PONAŠANJE POTROŠAČA PRI KUPNJI TURISTIČKOG PROIZVODA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:533627

Metadata
TitlePONAŠANJE POTROŠAČA PRI KUPNJI TURISTIČKOG PROIZVODA : Završni rad
AuthorJosipa Pejić
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ponašanje potrošača je kompleksan koncept te mu je s obzirom na to potrebno pristupati s velikom paţnjom. Svrha ovoga rada je ukazati na vaţnost promatranja i istraţivanja ponašanja potrošača s obzirom da ono uvelike ovisi o promjenama trendova te promjenama na trţištu. U teorijskom dijelu rada objašnjeni su pojmovi poput turista, turističkog proizvoda, ponašanja potrošača, ali i sloţeniji pojmovi vezani uz determinante ponašanja potrošača u turizmu, klasifikacije turista te procesa donošenja odluke o kupnji. Pri tome su kroz primjere u turizmu objašnjene pojedine faze. Empirijski dio rada temelji se na istraţivanju trendova u turizmu pri čemu se posebno uvaţavaju trendovi na strani turističke potraţnje te na pojašnjenje pojma suvremenog turista i njegovih sve sloţenijih zahtjeva kojima se turistička ponuda nastoji prilagoditi. Tema se zaokruţuje osvrtom na tehnologiju i na njen utjecaj na ponašanje potrošača zbog smatranja kako upravo tehnologija predstavlja budućnost turizma.
Abstract (english)
Consumer behavior is a complex concept and should be approached with great care. The purpose of this paper is to point out the importance of observing and researching consumer behavior, given that it largely depends on changes in trends and changes in the market. The theoretical part of the paper explains concepts such as the tourists, touristic product, consumer behavior, but also more complex concepts related to the determinants of consumer behavior in tourism, classification of tourists and the decision-making process where individual stages are explained through examples in tourism. The empirical part of the paper is based on the research of trends in tourism, with special emphasis on trends on the side of tourist demand and on the explanation of the concept of modern tourist and its increasingly complex requirements to which the tourist offer seeks to adapt. Topic is marked by a story about technology and its impact on consumer behavior due to the belief that technology represents the future of tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:533627
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-17 08:12:30