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undergraduate thesis
UTJECAJ MATERIJALIZMA I INOVATIVNOSTI NA KUPNJU LUKSUZNIH MODNIH PROIZVODA
Završni rad
Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:598869
Odžić, Paula
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Odžić, P. (2020). UTJECAJ MATERIJALIZMA I INOVATIVNOSTI NA KUPNJU LUKSUZNIH MODNIH PROIZVODA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:598869

Odžić, Paula. "UTJECAJ MATERIJALIZMA I INOVATIVNOSTI NA KUPNJU LUKSUZNIH MODNIH PROIZVODA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:598869

Odžić, Paula. "UTJECAJ MATERIJALIZMA I INOVATIVNOSTI NA KUPNJU LUKSUZNIH MODNIH PROIZVODA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:598869

Odžić, P. (2020). 'UTJECAJ MATERIJALIZMA I INOVATIVNOSTI NA KUPNJU LUKSUZNIH MODNIH PROIZVODA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:598869

Odžić P. UTJECAJ MATERIJALIZMA I INOVATIVNOSTI NA KUPNJU LUKSUZNIH MODNIH PROIZVODA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:124:598869

P. Odžić, "UTJECAJ MATERIJALIZMA I INOVATIVNOSTI NA KUPNJU LUKSUZNIH MODNIH PROIZVODA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:598869

Metadata
TitleUTJECAJ MATERIJALIZMA I INOVATIVNOSTI NA KUPNJU LUKSUZNIH MODNIH PROIZVODA : Završni rad
AuthorPaula Odžić
MentorMirela Mihić (mentor)
MBZ: 220980
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Problem ovog istraživanja odnosio se na to kako pojedina obilježja ličnosti utječu na odluke o kupovini luksuznih modnih proizvoda. Ciljevi rada su bili istražiti i analizirati utjecaj odabranih obilježja ličnosti (inovativnost i materijalizam) na donošenje odluke potrošača prilikom kupnje luksuznih modnih proizvoda. Istraživanje je provedeno na području cijele Hrvatske. Za mjerenje stavova upotrebljene su ljestvice koje mjere razinu potrošačeve inovativnosti i materijalizma dok je za testiranje hipoteza korištena korelacija. Korelacijom je utvrđeno da inovativnost i materijalizam imaju značajan utjecaj na ponašanje potrošača prilikom kupnje luksuznih modnih proizvoda. Viša razina potrošačeve inovativnosti utjecala je na veću sklonost kupnji luksuznih modnih proizvoda. Veća razina potrošačeve orijentiranosti materijalizmu utjecala je na veću sklonost kupnji luksuznih modnih proizvoda.
Abstract (english)
The problem of this research was related to how certain personality traits influence decisions to by luxury fashion products. The objectives of the study were to evaluate and analyze the impact of selected personality traits (innovation and materialism) on consumer decision making when buying luxury fashion products. The research was conducted on the territory of the hole Croatia. Scales measuring the level of consumer innovation and materialism were used to measure attitudes, while correlation was used to test hypotheses. The correlation found that innovation and materialism have a significant impact on consumer behaviour when buying luxury fashion products. The higher level of consumer innovation has influenced the greater propensity to buy luxury fashion products. The higher level of consumer orientation to materialism has influenced the greater propensity to buy luxury fashion products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:598869
Study programmeTitle: Small enterprise management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-24 07:42:08