prikaz prve stranice dokumenta ANALIZA E-MAIL MARKETINGA U E-TRGOVINI NA PRIMJERU MARKE APIPET
Access restricted to students and staff of home institution
undergraduate thesis
ANALIZA E-MAIL MARKETINGA U E-TRGOVINI NA PRIMJERU MARKE APIPET
Završni rad
Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:421737
Ocvirek, Anita
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Ocvirek, A. (2020). ANALIZA E-MAIL MARKETINGA U E-TRGOVINI NA PRIMJERU MARKE APIPET : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:421737

Ocvirek, Anita. "ANALIZA E-MAIL MARKETINGA U E-TRGOVINI NA PRIMJERU MARKE APIPET : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:421737

Ocvirek, Anita. "ANALIZA E-MAIL MARKETINGA U E-TRGOVINI NA PRIMJERU MARKE APIPET : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:421737

Ocvirek, A. (2020). 'ANALIZA E-MAIL MARKETINGA U E-TRGOVINI NA PRIMJERU MARKE APIPET : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:421737

Ocvirek A. ANALIZA E-MAIL MARKETINGA U E-TRGOVINI NA PRIMJERU MARKE APIPET : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:421737

A. Ocvirek, "ANALIZA E-MAIL MARKETINGA U E-TRGOVINI NA PRIMJERU MARKE APIPET : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:421737

Metadata
TitleANALIZA E-MAIL MARKETINGA U E-TRGOVINI NA PRIMJERU MARKE APIPET : Završni rad
AuthorAnita Ocvirek
MentorMirela Mihić (mentor)
MBZ: 220980
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svrha ovog rada bila je analizirati važnost i svrhu e-mail marketinga u e-trgovini, analizirati glavne elemente e-mail kampanje, usporediti e-mail s drugim komunikacijskim kanalima te email marketing analizirati na primjeru konkretne marke Apipet. Iz navedene analize može se zaključiti da e-mail marketing, sa najvećom stopom povrata od svih komunikacijskih kanala, predstavlja najisplativiji kanal komunikacije. Na njegovu uspješnost utječu elementi kao što su: testiranje, vrijeme, mjerenje, segmentacija i newsletter. Iz analize e-mail marketinga na primjeru marke Apipet zaključuje se da, za Apipet, e-mail marketing predstavlja siguran kanal od kojeg Apipet svaki mjesec može očekivati siguran prihod. Zaključak rada je da se e-mail marketing, od kanala masovne prodaje, tijekom godina razvio u kanal komunikacije kojim se stvara dugoročna veza sa sadašnjim i potencijalnim kupcima i dugoročna profitabilnost.
Abstract (english)
The purpose of this study was to analyze the importance and purpose of the e-mail marketing in the e-commerce, analyze the main elements of the e-mail campaign, compare e-mail with other communication channels and analyze e-mail marketing on the example of a specific brand Apipet. From the above analysis, it can be concluded that e-mail marketing, with the highest ROI of all communication channels, is the most cost-effective communication channel. Its success is influenced by elements such as: testing, time, measurement, segmentation and newsletter. From the analysis of e-mail marketing on the example of the Apipet brand, it is concluded that, for Apipet, e-mail marketing is a secure channel from which Apipet can expect a secure income every month. The conclusion of the study is that e-mail marketing, from a mass sales channel, has developed over the years into a communication channel that creates a longterm connection with current and potential customers and long-term profitability.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:421737
Study programmeTitle: Small enterprise management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-24 10:09:19