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undergraduate thesis
ANALIZA SITUACIJSKIH ČIMBENIKA NA PRIMJERU SUPERMARKETA
Završni rad
Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:810113
Rako, Anita
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Rako, A. (2020). ANALIZA SITUACIJSKIH ČIMBENIKA NA PRIMJERU SUPERMARKETA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:810113

Rako, Anita. "ANALIZA SITUACIJSKIH ČIMBENIKA NA PRIMJERU SUPERMARKETA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:810113

Rako, Anita. "ANALIZA SITUACIJSKIH ČIMBENIKA NA PRIMJERU SUPERMARKETA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:810113

Rako, A. (2020). 'ANALIZA SITUACIJSKIH ČIMBENIKA NA PRIMJERU SUPERMARKETA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:810113

Rako A. ANALIZA SITUACIJSKIH ČIMBENIKA NA PRIMJERU SUPERMARKETA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:124:810113

A. Rako, "ANALIZA SITUACIJSKIH ČIMBENIKA NA PRIMJERU SUPERMARKETA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:810113

Metadata
TitleANALIZA SITUACIJSKIH ČIMBENIKA NA PRIMJERU SUPERMARKETA : Završni rad
AuthorAnita Rako
MentorMirela Mihić (mentor)
MBZ: 220980
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Izgled prodavaonice ima značajnu ulogu i utjecaj na kupce, a isti obuhvaća interijer i eksterijer prodajnog objekta, odnosno unutarnje uređenje, dizajn, glazbu, atmosferu, uslužnost osoblja i slično. Predmet završnog rada je istražiti utjecaj situacijskih čimbenika na ponašanje potrošača prilikom kupnje. Slijedom navedenog analiziran je aspekt ponašanja potrošača prilikom kupnje. -U završnom radu provedeno je istraživanje koje se dijeli u dvije kategorije: anketno istraživanje provedeno na uzorku od 56 ispitanika i istraživanje promatranjem provedeno u supermarketu Lidl u Imotskom. Rezultati istraživanja ukazuju na to kako je istraživanju pristupilo najviše ispitanika u životnoj dobi između 18 i 25 godina, odnosno studenti. Isto tako, najveći broj ispitanika navodi kako učestalo kupuje u supermarketu Lidl, a razlozi su brojni čimbenici poput urednosti, čistoće, preglednosti polica, bogat i širok asortiman koji se tamo nudi. Isto tako, najveći broj ispitanika navodi kako se raspituje o proizvodima iz ovog supermarketa, ali mišljenje i preporuke poznanika i prijatelja samo djelomično utječu na izbor prilikom kupnje.
Abstract (english)
The appearance of the store has a significant role and impact on customers, and it includes the interior and exterior of the store, ie interior design, design, music, atmosphere, courtesy of staff and the like. The subject of the final paper is to investigate the influence of situational factors on consumer behavior when buying. Following the above, the aspect of consumer behavior during the purchase was analyzed. In the final paper, a survey was conducted that is divided into two categories: a survey conducted on a sample of 56 respondents and an observation survey conducted in the Lidl supermarket in Imotski. The results of the research indicate that most of the respondents between the ages of 18 and 25, ie students, approached the research. Likewise, most respondents state that they frequently shop at the Lidl supermarket, and the reasons are numerous factors such as tidiness, cleanliness, shelf visibility, rich and wide range offered in this supermarket. Likewise, most respondents state that they inquire about products from this supermarket, but the opinions and recommendations of acquaintances and friends only partially influence the choice when buying.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:810113
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-30 12:27:47