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master's thesis
UTJECAJ ONLINE RECENZIJA NA IMIDŽ I PRODAJU HOTELA
Diplomski rad
Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:157265
Pavić, Ana
University of Split
Faculty of economics Split

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Pavić, A. (2020). UTJECAJ ONLINE RECENZIJA NA IMIDŽ I PRODAJU HOTELA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:157265

Pavić, Ana. "UTJECAJ ONLINE RECENZIJA NA IMIDŽ I PRODAJU HOTELA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:157265

Pavić, Ana. "UTJECAJ ONLINE RECENZIJA NA IMIDŽ I PRODAJU HOTELA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:157265

Pavić, A. (2020). 'UTJECAJ ONLINE RECENZIJA NA IMIDŽ I PRODAJU HOTELA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:157265

Pavić A. UTJECAJ ONLINE RECENZIJA NA IMIDŽ I PRODAJU HOTELA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:157265

A. Pavić, "UTJECAJ ONLINE RECENZIJA NA IMIDŽ I PRODAJU HOTELA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:157265

Metadata
TitleUTJECAJ ONLINE RECENZIJA NA IMIDŽ I PRODAJU HOTELA : Diplomski rad
AuthorAna Pavić
MentorGoran Dedić (mentor)
MBZ: 274212
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Online recenzije korisnika postale su moćan izvor informacija i igraju veliku ulogu u procesu donošenja odluka kupaca. Hotelijerstvo velikim dijelom ovisi o informacijama koje se pružaju na Internetu. Kako bi ostvarili što ugodniji boravak, potencijalni gosti će prvo potražiti mišljenja ili iskustva prethodnih kupaca prije nego što se odluče napraviti rezervaciju u hotelu. Nadalje, online recenzije korisnika pružaju hotelima mogućnost poboljšanje kvalitete svojih proizvoda i usluga. S obzirom na sve veću važnost online recenzija, glavni cilj ovog istraživanja je bio ispitati njihov utjecaj na konačan izbor turista prilikom odabira hotelskog smještaja. Istraživanje je provedeno kvantitativnom metodom, a kao mjerni instrument je korišten online anketni upitnik. Uzorak ispitanika su obuhvaćali osobe koje uglavnom borave u Republici Hrvatskoj, točnije njih 265. Rezultati ukazuju da online recenzije utječu na izbor turista prilikom odabira hotela.
Abstract (english)
Online user reviews have become a powerful source of information and play a important role in the customer decision making process. The hotel industry largely depends on the information provided on the Internet. In order to make their stay as pleasant as possible, potential guests will first seek the opinions or experiences of previous customers before deciding to make a reservation in hotel. Furthermore, online customer reviews provide hotels with the opportunity to improve the quality of their products and services. Considering the increasing importance of online reviews, the aim of this research was to examine impact of online reviews towards tourist final decision when choosing hotel accommodation. The research was conducted with a quantitative method and an online survey questionnaire was used as a measuring instrument. Data was collected from 265 participants mostly living in the Croatia. The results indicate that online reviews have impact on customers when they make reservation of the hotel.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:157265
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-05 20:52:53