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master's thesis
PONAŠANJE I PREFERENCIJE RODITELJA KAO KUPACA OPREME ZA BEBE
Diplomski rad
Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:264728
Maleničić, Nikolina
University of Split
Faculty of economics Split

Institutional repository: REFST

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Maleničić, N. (2020). PONAŠANJE I PREFERENCIJE RODITELJA KAO KUPACA OPREME ZA BEBE : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:264728

Maleničić, Nikolina. "PONAŠANJE I PREFERENCIJE RODITELJA KAO KUPACA OPREME ZA BEBE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:264728

Maleničić, Nikolina. "PONAŠANJE I PREFERENCIJE RODITELJA KAO KUPACA OPREME ZA BEBE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:264728

Maleničić, N. (2020). 'PONAŠANJE I PREFERENCIJE RODITELJA KAO KUPACA OPREME ZA BEBE : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:264728

Maleničić N. PONAŠANJE I PREFERENCIJE RODITELJA KAO KUPACA OPREME ZA BEBE : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:124:264728

N. Maleničić, "PONAŠANJE I PREFERENCIJE RODITELJA KAO KUPACA OPREME ZA BEBE : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:264728

Metadata
TitlePONAŠANJE I PREFERENCIJE RODITELJA KAO KUPACA OPREME ZA BEBE : Diplomski rad
AuthorNikolina Maleničić
MentorIvana Kursan Milaković (mentor)
MBZ: 350835
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tržište opreme za bebe se neprekidno razvija i raste, kako u svijetu tako i Hrvatskoj. Uz to napredak internet tehnologije, kao i sve ubrzaniji način života, doveli su do toga da specijalizirane trgovine opremom za bebe nude sve bogatiji asortiman proizvoda, a što omogućava kupcima da lakše i brže primaju potrebne informacije koje utječu na njihovo ponašanje. U prodaji opreme za bebe, trgovci se u svojim strategijama uglavnom oslanjaju na emotivni aspekt koji se javlja kod roditelja prilikom kupovine. U ovom radu istraživane su preferencije i stavovi roditelja pri kupovini opreme za bebe, odnosno čimbenici koji utječu na konačnu odluku, načine kupovine, odnosno preferiranje online kupovine ili standardnih prodavaonica. Istraživanje je pokazalo da roditelji, iako nezadovoljni cijenom i ponudom u fizičkim prodavaonicama, ipak preferiraju taj oblik kupnje u odnosu na online trgovinu, najviše zbog opipljivosti proizvoda. Roditelji se najviše informiraju online prije same kupnje kako bi uštedjeli vrijeme i novac, a svoje buduće kupovine opreme za bebe planiraju obavljati više preko interneta.
Abstract (english)
The baby equipment market is constantly evolving and growing, both globally and in Croatia. In addition, advances in Internet technology, as well as an ever-accelerating lifestyle, have led to specialized baby equipment stores offering an ever-expanding range of products, allowing customers to more easily and quickly receive the information that influence their behavior. With respect to baby equipment sales, retailers generally rely on the emotional aspect impacting parents when shopping. This paper investigates the preferences and attitudes of parents when buying baby equipment, i.e. the factors that influence the final decision, methods of purchase, and preference for online shopping or physical stores. Research has shown that parents, although dissatisfied with the price and offer in physical stores, still prefer this form of purchase over online shopping, mostly because due to the tangibility of the product. Parents are mainly informed online before the purchase in order to save time and money, whereas they plan their future baby equipment purchases to be done online.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:264728
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-06 20:34:17