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undergraduate thesis
ULOGA DRUŠTVENIH MEDIJA U BRENDIRANJU DESTINACIJE - PRIMJER FACEBOOK I INSTAGRAM
Završni rad
Split: University of Split, Faculty of economics Split, 2021. urn:nbn:hr:124:451158
Krivić, Aneta
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Krivić, A. (2021). ULOGA DRUŠTVENIH MEDIJA U BRENDIRANJU DESTINACIJE - PRIMJER FACEBOOK I INSTAGRAM : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:451158

Krivić, Aneta. "ULOGA DRUŠTVENIH MEDIJA U BRENDIRANJU DESTINACIJE - PRIMJER FACEBOOK I INSTAGRAM : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:451158

Krivić, Aneta. "ULOGA DRUŠTVENIH MEDIJA U BRENDIRANJU DESTINACIJE - PRIMJER FACEBOOK I INSTAGRAM : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:451158

Krivić, A. (2021). 'ULOGA DRUŠTVENIH MEDIJA U BRENDIRANJU DESTINACIJE - PRIMJER FACEBOOK I INSTAGRAM : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:451158

Krivić A. ULOGA DRUŠTVENIH MEDIJA U BRENDIRANJU DESTINACIJE - PRIMJER FACEBOOK I INSTAGRAM : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:124:451158

A. Krivić, "ULOGA DRUŠTVENIH MEDIJA U BRENDIRANJU DESTINACIJE - PRIMJER FACEBOOK I INSTAGRAM : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:451158

Metadata
TitleULOGA DRUŠTVENIH MEDIJA U BRENDIRANJU DESTINACIJE - PRIMJER FACEBOOK I INSTAGRAM : Završni rad
AuthorAneta Krivić
MentorGoran Dedić (mentor)
MBZ: 274212
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Broj korisnika društvenih medija je u kontinuiranom rastu i vidljiv je sve veći utjecaj društvenih medija na sve životne segmente. Stoga, ne iznenađuje činjenica kako društveni mediji imaju utjecaja i na procese koji se događaju u turizmu. U ovom radu se obraća posebna pažnja na brendiranje odnosno utjecaj društvenih medija u brendiranju destinacije. Promatraju se dva vrlo bitna društvena medija- Facebook i Instagram. Također, na temelju stvarnih primjera brendiranja destinacije, putem spomenutih društvenih medija, dolazi se do zaključka o njihovoj važnosti i ulozi.
Abstract (english)
The number of social media users is constantly growing and the increasing influence of social media is visible in all segments of life. Therefore, it is not suprising that social media also has an impact on the processes that take place in tourism. In this work special attention is paid to branding, ie the influence of social media in destination branding. Two very important social media- Facebook and Instagram are covered. Also, based on real examples of destination branding, through the mentioned social media a conclusion is reached about their importance and role.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:451158
Study programmeTitle: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-14 11:00:17