Nowadays, companies face technological advances and various innovations that affect everyday life on a daily basis, which is reflected in the company's operations and development. Due to the dynamism of business caused by globalization and technological advances, companies have to adapt to the changes that are coming, because otherwise, they lose their position in the market. For this reason, companies must continuously monitor changes in the market in order to be able to introduce new technological solutions into their company. Modern technology is increasingly finding its real place in manufacturing companies, which means continuous learning and training by employees. This thesis presents in detail the impact of new technology on the business of Rotban d.o.o. and their application in the development of new or improvement of existing enterprise production. Also, the aim of this paper is to investigate the extent to which technology affects the profitability and efficiency of business operations. The introduction of new technology in business has long-term effects on the existing company, while significant effects are possible in the short term, which are visible as a result of the degree of (non) satisfaction of customer needs. A good technological base in the company is one of the fundamental prerequisites for business success that affects confidence in its own production to ensure high quality products and services. It also enables the company to expand its business volume and introduce a new activity in the niche market by creating added value to existing products and services.