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master's thesis
UTJECAJ BIHEVIORALNIH FAKTORA NA DONOŠENJE ODLUKA INVESTITORA
Diplomski rad
Split: University of Split, Faculty of economics Split, 2021. urn:nbn:hr:124:991184
Beritić, Toni
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Beritić, T. (2021). UTJECAJ BIHEVIORALNIH FAKTORA NA DONOŠENJE ODLUKA INVESTITORA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:991184

Beritić, Toni. "UTJECAJ BIHEVIORALNIH FAKTORA NA DONOŠENJE ODLUKA INVESTITORA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:991184

Beritić, Toni. "UTJECAJ BIHEVIORALNIH FAKTORA NA DONOŠENJE ODLUKA INVESTITORA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:991184

Beritić, T. (2021). 'UTJECAJ BIHEVIORALNIH FAKTORA NA DONOŠENJE ODLUKA INVESTITORA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:124:991184

Beritić T. UTJECAJ BIHEVIORALNIH FAKTORA NA DONOŠENJE ODLUKA INVESTITORA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:124:991184

T. Beritić, "UTJECAJ BIHEVIORALNIH FAKTORA NA DONOŠENJE ODLUKA INVESTITORA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:991184

Metadata
TitleUTJECAJ BIHEVIORALNIH FAKTORA NA DONOŠENJE ODLUKA INVESTITORA : Diplomski rad
AuthorToni Beritić
MentorAna Rimac Smiljanić (mentor)
MBZ: 267135
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Bihevioralna ekonomija je sve učestalije područje istraživanja brojnih znanstvenika te u novije vrijeme doživljava svoj procvat. Njeno postojanje razvilo se kao kritika tradicionalnim ekonomskim teorijama koje investitore smatraju kao potpuno racionalna bića koja odluke donose isključivo kako bi maksimizirali profit. U ovome radu teoretski je opisana problematika tradicionalne ekonomske teorije te predstavljena bihevioralna ekonomija kao podgrana ekonomije. Opisani su najčešći bihevioralni faktori koji se uzimaju kao relevantni te su za empirijsko istraživanje odabrana sljedeća četiri: pretjerano samopouzdanje, averzija prema gubitku, utjecaj krda te percepcija rizika. Rezultati empirijskog istraživanja su pokazali kako svi promatrani faktori osim utjecaja krda, koje nije statistički značajno, utječu na donošenje odluke o investiranju. Također su odabrane tri demografske odrednice (spol, dob i obrazovanje) kako bi se ispitao i njihov utjecaj na promatrane bihevioralne faktore. Pokazalo se kako spol utječe na bihevioralne faktore pretjerano samopouzdanje, percepciju rizika i utjecaj krda (pri razini signifikantnosti 5%), dob samo na utjecaj krda (pri razini signifikantnosti 10%) dok obrazovanje ne utječe na bihevioralne faktore, a posljedično time i na investicijske odluke.
Abstract (english)
Behavioral economics is an increasingly common field of research for many scientists and has recently flourished. Its existence has developed as a critique of traditional economic theories that consider investors as completely rational beings who make decisions solely to maximize profits. This paper theoretically describes the problems of traditional economic theory and presents behavioral economics as a sub-branch of economics. The most common behavioral factors that are considered relevant are described, and the following four were selected for empirical research: overconfidence, aversion to loss, herd influence, and risk perception. The results of the empirical research showed that all the observed factors, except the influence of the herd (which is not statistically significant), influence the decision to invest. Three demographic determinants (gender, age and education) were also selected to examine their impact on the observed behavioral factors. Gender has been shown to affect behavioral factors of overconfidence, risk perception and herd influence (at a significance level of 5%), age affects only herd influence (at a significance level of 10%) while education does not affect behavioral factors and consequently investment decisions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:991184
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-28 10:19:24