prikaz prve stranice dokumenta IMPLEMENTACIJA BSC MODELA NA PRIMJERU PODUZEĆA CEMEX HRVATSKA D.D.
  Download
PDF 2.37 MB
master's thesis
IMPLEMENTACIJA BSC MODELA NA PRIMJERU PODUZEĆA CEMEX HRVATSKA D.D.
Diplomski rad
Split: University of Split, Faculty of economics Split, 2021. urn:nbn:hr:124:854468
Pletikosić, Iva
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Pletikosić, I. (2021). IMPLEMENTACIJA BSC MODELA NA PRIMJERU PODUZEĆA CEMEX HRVATSKA D.D. : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:854468

Pletikosić, Iva. "IMPLEMENTACIJA BSC MODELA NA PRIMJERU PODUZEĆA CEMEX HRVATSKA D.D. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:854468

Pletikosić, Iva. "IMPLEMENTACIJA BSC MODELA NA PRIMJERU PODUZEĆA CEMEX HRVATSKA D.D. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:854468

Pletikosić, I. (2021). 'IMPLEMENTACIJA BSC MODELA NA PRIMJERU PODUZEĆA CEMEX HRVATSKA D.D. : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 04 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:854468

Pletikosić I. IMPLEMENTACIJA BSC MODELA NA PRIMJERU PODUZEĆA CEMEX HRVATSKA D.D. : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 December 04] Available at: https://urn.nsk.hr/urn:nbn:hr:124:854468

I. Pletikosić, "IMPLEMENTACIJA BSC MODELA NA PRIMJERU PODUZEĆA CEMEX HRVATSKA D.D. : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:854468

Metadata
TitleIMPLEMENTACIJA BSC MODELA NA PRIMJERU PODUZEĆA CEMEX HRVATSKA D.D. : Diplomski rad
AuthorIva Pletikosić
MentorAndrijana Rogošić (mentor)
MBZ: 293496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Accounting
Abstract
Tehnološke, sociokulturne, ekonomske i političke promjene utjecale su na povećanje dinamičnosti, neizvjesnosti i konkurentnosti poslovanja. Tradicionalni modeli mjerenja uspješnosti, fokusirani isključivo na financijske pokazatelje više nisu dovoljni za uspješnu provedbu strategije i ostvarenje konkurentske prednosti. Suvremeni sustavi mjerenja uspješnosti uzimaju u obzir i nefinancijske, eksterne i budućnosti orijentirane mjere performansi. Cilj BSC-a je prevladati slabosti postojećih tradicionalnih sustava za mjerenje uspješnosti i omogućiti poduzećima da na temelju vizije i strategija definiraju skup ciljeva i mjera za njihovo postizanje u četiri različite perspektive: financijska, kupaca, internih procesa te učenja i razvoja. Model uključuje i uspješnu provedbu planiranja, komunikacije, izvršenja, mjerenja i usmjeravanja uz potporu financijskih i nefinancijskih pokazatelja. Na primjeru poduzeća Cemex Hrvatska d.d. analiziran je trenutni modela izvještavanja te je implementiran BSC model koji pokazuje ukupno poboljšanje poslovanja za 13% u 2019. godini u odnosu na prethodno razdoblje. Ovaj model pokazao se boljim u odnosu na trenutni model izvještavanja jer pruža bolji uvid u cjelokupno poslovanje poduzeća.
Abstract (english)
Technological, sociocultural, economic and political changes have affected the dynamism, uncertainty and competitiveness of business. Traditional performance measurement models, focused exclusively on financial indicators, are no longer adequate for the successful implementation of the strategy and the achievement of a competitive advantage. Modern performance measurement systems also take into account non-financial, external and future-oriented performance measures. The aim of the BSC is to overcome the weaknesses of existing traditional performance measurement systems and enable companies to define a set of goals and measures to achieve them in four different perspectives: financial, customer, internal process, learning and development perspective. The model includes the successful implementation of planning, communication, execution, measurement and guidance with the support of financial and non-financial indicators. On the example of Cemex Hrvatska d.d. an analysis of the current reporting model was conducted and the Balanced Scorecard was implemented, which shows an overall improvement of business by 13% in 2019 compared to the previous period. This model has proven to be better compared to the current reporting model as it provides a better insight into the overall business of the company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:854468
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-03 13:00:18