prikaz prve stranice dokumenta PRIMJENA INTEGRIRANE MARKETINŠKE KOMUNIKACIJE U HOTELIMA SPLITSKO-DALMATINSKE ŽIUPANIJE
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master's thesis
PRIMJENA INTEGRIRANE MARKETINŠKE KOMUNIKACIJE U HOTELIMA SPLITSKO-DALMATINSKE ŽIUPANIJE
Diplomski rad
Split: University of Split, Faculty of economics Split, 2021. urn:nbn:hr:124:026522
Sesar, Renata
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Sesar, R. (2021). PRIMJENA INTEGRIRANE MARKETINŠKE KOMUNIKACIJE U HOTELIMA SPLITSKO-DALMATINSKE ŽIUPANIJE : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:026522

Sesar, Renata. "PRIMJENA INTEGRIRANE MARKETINŠKE KOMUNIKACIJE U HOTELIMA SPLITSKO-DALMATINSKE ŽIUPANIJE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:026522

Sesar, Renata. "PRIMJENA INTEGRIRANE MARKETINŠKE KOMUNIKACIJE U HOTELIMA SPLITSKO-DALMATINSKE ŽIUPANIJE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:026522

Sesar, R. (2021). 'PRIMJENA INTEGRIRANE MARKETINŠKE KOMUNIKACIJE U HOTELIMA SPLITSKO-DALMATINSKE ŽIUPANIJE : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:026522

Sesar R. PRIMJENA INTEGRIRANE MARKETINŠKE KOMUNIKACIJE U HOTELIMA SPLITSKO-DALMATINSKE ŽIUPANIJE : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:124:026522

R. Sesar, "PRIMJENA INTEGRIRANE MARKETINŠKE KOMUNIKACIJE U HOTELIMA SPLITSKO-DALMATINSKE ŽIUPANIJE : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:026522

Metadata
TitlePRIMJENA INTEGRIRANE MARKETINŠKE KOMUNIKACIJE U HOTELIMA SPLITSKO-DALMATINSKE ŽIUPANIJE : Diplomski rad
AuthorRenata Sesar
MentorSilvija Golem (mentor)
MBZ: 274234
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Svrha ovoga rada je teorijski i empirijski analizirati i obraditi temu integrirane marketinške komunikacije u hotelima Splitsko-dalmatinske županije. Integrirane marketinške komunikacije se odnose na primjenu različitih oblika komunikacije koji prelaze u oblik nagovaranja potrošača i potencijalnih kupaca u određenom vremenskom periodu. Svrha integrirane marketinške komunikacije je utjecanje ili pak izravno usmjeravanje ponašanja odabrane publike koju organizacija odabere. Uključuje sve poslovne subjekte koji su u potrebi potrošača i potencijalnih kupaca a jedno od važnijih obilježja je korištenje svih oblika komunikacije od potrošačevog i kupčevog značenja. U radu se metodom anketiranja istražuje koriste li IMK hotlei Splitsko-dalmatinske županije.
Abstract (english)
The idea of this thesis is to analyze and address the topic of integrated marketing communication in hotels within Split-Dalmatia County based on theoretical and empirical researches. Integrated marketing communications refer to the application of various forms of communication that turn into the form of persuasion of a customer or potential buyer at certain times. The objective of integrated marketing communication is to directly impact the action of the audience that is chosen by the organization. IMC, therefore, includes brands or businesses that are in need of consumers and potential customers. Integrated marketing communication uses several forms of communication that are important to consumer and customer, and which he considers acceptable. The paper uses a survey method to investigate whether IMC are used in hotels within Split-Dalmatia County.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:026522
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-11-11 07:46:19