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undergraduate thesis
STRATEŠKA ANALIZA PODUZEĆA „SELECT FOOD“
Završni rad
Split: University of Split, Faculty of economics Split, 2021. urn:nbn:hr:124:820552
Krišto, Lucija
University of Split
Faculty of economics Split

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Cite this document

Krišto, L. (2021). STRATEŠKA ANALIZA PODUZEĆA „SELECT FOOD“ : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:820552

Krišto, Lucija. "STRATEŠKA ANALIZA PODUZEĆA „SELECT FOOD“ : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:820552

Krišto, Lucija. "STRATEŠKA ANALIZA PODUZEĆA „SELECT FOOD“ : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:820552

Krišto, L. (2021). 'STRATEŠKA ANALIZA PODUZEĆA „SELECT FOOD“ : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:820552

Krišto L. STRATEŠKA ANALIZA PODUZEĆA „SELECT FOOD“ : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:124:820552

L. Krišto, "STRATEŠKA ANALIZA PODUZEĆA „SELECT FOOD“ : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:820552

Metadata
TitleSTRATEŠKA ANALIZA PODUZEĆA „SELECT FOOD“ : Završni rad
AuthorLucija Krišto
MentorAnita Talaja (mentor)
MBZ: 306682
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U prvom, uvodnom dijelu, definiran je problem istraživanja,kao i ciljevi,metode te strukturni sadržaj rada. U drugom dijelu rada definirani su pojmovi i odrednice strategije,strateškog menadžmenta, strateške analize, analize okoline kao i misija i vizija poduzeća uz odgovarajuće informacije. U trećem dijelu rada navedene su osnovne informacije o poduzeću „Select food“ te je provedena strateška analiza na primjeru navedenog poduzeća. Korištene su analiza opće okoline, analiza poslovne okoline, analiza strukture konkurencije te SWOT analiza. Također su objašnjene misija i vizija poduzeća kao i organizacijska struktura i financijska izvješća. U zaključku su rezimirani rezultati praktične analize te je naveden generalni osvrt na poslovanje poduzeća „Select food“.
Abstract (english)
In the first, introductory part, the research problem is defined, as well as the goals, methods and structural content of the paper. The second part of the paper defines the concepts and determinants of strategy, strategic management, strategic analysis, environmental analysis as well as the mission and vision of the company with appropriate information. The third part of the paper provides basic information about the company "Select food" and a strategic analysis is performed on the example of this company. Analysis of the general environment, analysis of the business environment, analysis of the structure of competition and SWOT analysis were used. The mission and vision of the company as well as the organizational structure and financial reports are also explained. In the conclusion, the results of the practical analysis are summarized and a general overview of the business of the company "Select food" is given.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:820552
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2021-12-02 14:56:49