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undergraduate thesis
STRATEŠKA ANALIZA HNK Hajduk š.d.d.
završni rad
Split: University of Split, Faculty of economics Split, 2022. urn:nbn:hr:124:218968
Varnica, Josip
University of Split
Faculty of economics Split

Institutional repository: REFST

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Varnica, J. (2022). STRATEŠKA ANALIZA HNK Hajduk š.d.d. : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:218968

Varnica, Josip. "STRATEŠKA ANALIZA HNK Hajduk š.d.d. : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:218968

Varnica, Josip. "STRATEŠKA ANALIZA HNK Hajduk š.d.d. : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:218968

Varnica, J. (2022). 'STRATEŠKA ANALIZA HNK Hajduk š.d.d. : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:218968

Varnica J. STRATEŠKA ANALIZA HNK Hajduk š.d.d. : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:124:218968

J. Varnica, "STRATEŠKA ANALIZA HNK Hajduk š.d.d. : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:218968

Metadata
TitleSTRATEŠKA ANALIZA HNK Hajduk š.d.d. : završni rad
AuthorJosip Varnica
MentorNikša Alfirević (mentor)
MBZ: 232134
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U sklopu ovog rada provedena je strateška analiza za športsko dioničko društvo HNK Hajduk. Društvo je osnovano 2008. godine sa sjedištem u Splitu i sa djelatnosti sportskih klubova kao temeljnom djelatnosti. U sklopu ovog društva djeluje nogometni klub Hajduk koji postoji od davne 1911. godine, a koji je do 2008. bio ustrojen kao neprofitno društvo. Većinski vlasnik društva je grad Split (65,92%). Rezultati analize su pokazali kako iz eksterne okoline dominiraju prilike te da iz interne okoline dominiraju slabosti. Kad je poslovna okolina u pitanju, najveće prilike dolaze od kupaca, investitora i kreditora, dok najveće prijetnje dolaze od konkurenata. Kada je u pitanju opća okolina, najveće prilike dolaze iz političko-pravnog i socio-kulturnog okruženja, dok najveće prijetnje dolaze iz ekonomskog okruženja. Interna okolina promatranog poduzeća zahtijeva najviše rada. Potrebno je povećati rezerve likvidnosti i operativne prihode te čim prije smanjiti ovisnost financijskog rezultata o prodajama igrača.
Abstract (english)
In this paper, a strategic analysis was carried out for the sports stock company HNK Hajduk. The company was founded in 2008 with its headquarters in Split and sports clubs' activities as a core activity. Within this company operates the football club Hajduk, which has existed since 1911. Until 2008 this club was formed as a non-profit company. The majority owner of the company is the city of Split (65.92%). The results of the analysis showed that opportunities dominate from the external environment and that weaknesses dominate from the internal environment. When it comes to the business environment, the most significant opportunities come from customers, investors, and creditors, while the most significant threats come from competitors. When it comes to the general environment, the greatest opportunities come from the political-legal and socio-cultural environment, while the greatest threats come from the economic environment. The internal environment of the observed enterprise requires the most work. Liquidity reserves and operating income should be increased, and the dependence of the financial performance on player sales should be reduced as soon as possible.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:218968
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2022-10-26 09:09:15