AD Plastik d.d. is a multinational company that cooperates with the world's most famous car manufacturers, from the early stages of development to the final product. By creating different end-user mobility habits, they are driving the automotive industry towards automated and autonomous driving, electrification and vehicle connectivity with other systems. Planning is the first primary management function that precedes all other functions. The planning function involves deciding what to do and how to do it. It is an activity that involves decisions about goals, means, behavior, and results. It includes the selection of missions and goals, and actions for their realization, which requires decision-making, ie the choice between alternative future directions of action. Planning is a systematic process during which decisions are made about the goals and activities that individuals, groups, work units and organizations will achieve in the future. The company's environment is treated as a set of all external and internal factors that can influence the company's path towards achieving its own goals. Therefore, knowledge of the company's environment is vital for its success, so management should constantly collect and consider implications related to important environmental factors. The success of management will depend on the ability to adapt management to new situations, quick response to changes and a very good knowledge of the environment where the organization is located.