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master's thesis
HRVATSKA IT INDUSTRIJA I NJEZINA PROFITABILNOST
Diplomski rad
Split: University of Split, Faculty of economics Split, 2022. urn:nbn:hr:124:317831
Novokmet, Mario
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Novokmet, M. (2022). HRVATSKA IT INDUSTRIJA I NJEZINA PROFITABILNOST : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:317831

Novokmet, Mario. "HRVATSKA IT INDUSTRIJA I NJEZINA PROFITABILNOST : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:317831

Novokmet, Mario. "HRVATSKA IT INDUSTRIJA I NJEZINA PROFITABILNOST : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:317831

Novokmet, M. (2022). 'HRVATSKA IT INDUSTRIJA I NJEZINA PROFITABILNOST : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:317831

Novokmet M. HRVATSKA IT INDUSTRIJA I NJEZINA PROFITABILNOST : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:124:317831

M. Novokmet, "HRVATSKA IT INDUSTRIJA I NJEZINA PROFITABILNOST : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:317831

Metadata
TitleHRVATSKA IT INDUSTRIJA I NJEZINA PROFITABILNOST : Diplomski rad
AuthorMario Novokmet
MentorIvana Kursan Milaković (mentor)
MBZ: 350835
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene mreže igraju važnu ulogu u današnjem životu. Zbog istih promijenjen je način života ljudi, ali je i jasnije da su postale dio života svih. Glavna svrha rada je istraživanje stavova generacijskih kohorti prema društvenim mrežama, odnosno istraživanje razlika među različitim generacijskim kohortama obzirom na afektivnu, kognitivnu i konativnu komponentu stava kao i funkcije stavova prema društvenim mrežama i korištenju istih. Istraživanje je provedeno uz pomoć anketnog upitnika na uzorku od 204 ispitanika, odnosno minimalno 50 ispitanika po generaciji. Rezultati su pokazali da postoje razlike u općim stavovima od strane ispitanika, ali ne i u dimenzijama ili funkcijama stavova. Ograničenja rada i smjernice su opisane na kraju rada.
Abstract (english)
Social networks play an important role in today's lives. They are the reason why people's way of life has changed, whereas they have become an integral part of everyone's life. The main purpose of this study was to research the attitudes of generational cohorts towards social networks, that is, to research the differences between different generational cohorts with regards to the affective, cognitive and conative components of attitudes, as well as the functions of attitudes towards social media and their usage. The research was conducted on a sample of 204 respondents, that is, a minimum of 50 respondents per generation using a questionnaire. The results show that there are differences in the general attitudes of the respondents, but not considering dimensions or functions of the attitudes. Limitations of the work and future research guidelines are described at the end of the work. Keywords: social networks, generational cohorts, attitude functions, general attitudes
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:317831
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-02 13:12:35