prikaz prve stranice dokumenta STAVOVI, PONAŠANJE POTROŠAČA I ZADOVOLJSTVO KUPOVINOM U KONTEKSTU NAVIJAČKIH (FAN) PROIZVODA
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undergraduate thesis
STAVOVI, PONAŠANJE POTROŠAČA I ZADOVOLJSTVO KUPOVINOM U KONTEKSTU NAVIJAČKIH (FAN) PROIZVODA
Završni rad
Split: University of Split, Faculty of economics Split, 2022. urn:nbn:hr:124:195053
Popović, Valentina
University of Split
Faculty of economics Split

Institutional repository: REFST

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Popović, V. (2022). STAVOVI, PONAŠANJE POTROŠAČA I ZADOVOLJSTVO KUPOVINOM U KONTEKSTU NAVIJAČKIH (FAN) PROIZVODA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:195053

Popović, Valentina. "STAVOVI, PONAŠANJE POTROŠAČA I ZADOVOLJSTVO KUPOVINOM U KONTEKSTU NAVIJAČKIH (FAN) PROIZVODA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:195053

Popović, Valentina. "STAVOVI, PONAŠANJE POTROŠAČA I ZADOVOLJSTVO KUPOVINOM U KONTEKSTU NAVIJAČKIH (FAN) PROIZVODA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:195053

Popović, V. (2022). 'STAVOVI, PONAŠANJE POTROŠAČA I ZADOVOLJSTVO KUPOVINOM U KONTEKSTU NAVIJAČKIH (FAN) PROIZVODA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:195053

Popović V. STAVOVI, PONAŠANJE POTROŠAČA I ZADOVOLJSTVO KUPOVINOM U KONTEKSTU NAVIJAČKIH (FAN) PROIZVODA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:124:195053

V. Popović, "STAVOVI, PONAŠANJE POTROŠAČA I ZADOVOLJSTVO KUPOVINOM U KONTEKSTU NAVIJAČKIH (FAN) PROIZVODA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:195053

Metadata
TitleSTAVOVI, PONAŠANJE POTROŠAČA I ZADOVOLJSTVO KUPOVINOM U KONTEKSTU NAVIJAČKIH (FAN) PROIZVODA : Završni rad
AuthorValentina Popović
MentorIvana Kursan Milaković (mentor)
MBZ: 350835
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svrha ovog rada je ispitati stavove, ponašanje i zadovoljstvo potrošača s obzirom na navijačke (fan) proizvode. Kao primarna metoda istraživanja korištena je online anketa dok je uzorak obuhvatio 92 ispitanika. Muških ispitanika bilo je više, a dobna skupina s najvećom zastupljenošću bila je od 18 do 25 godina. Rezultati istraživanja pokazuju da ispitanici imaju uglavnom pozitivan stav prema navijačkim proizvodima i namjeravaju ih ponovno kupiti. Rad također ima određene praktične implikacije koje su razmatrane na kraju rada zajedno sa zaključcima, ograničenjima i preporukama za buduća istraživanja.
Abstract (english)
The main purpose of this paper was to explore the consumers’ attitudes, behaviour and satisfaction considering sports fan products. The primary research method included an online survey, whereas the sample comprised 92 respondents. The sample consists mainly of male respondents aged 18 to 25 years old. Research results show that respondents have positive attitudes towards the fan products and plan to continue with such purchases. The study also has practical implications that are assessed at the end of the paper, with conclusions, research limitations and future research suggestions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:195053
Study programmeTitle: Small enterprise management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-02 13:20:18