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undergraduate thesis
UTJECAJ DRUŠTVENIH MREŽA NA PONAŠANJE POTROŠAČA
završni rad
Split: University of Split, Faculty of economics Split, 2022. urn:nbn:hr:124:579036
Talić, Luciana
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Talić, L. (2022). UTJECAJ DRUŠTVENIH MREŽA NA PONAŠANJE POTROŠAČA : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:579036

Talić, Luciana. "UTJECAJ DRUŠTVENIH MREŽA NA PONAŠANJE POTROŠAČA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:579036

Talić, Luciana. "UTJECAJ DRUŠTVENIH MREŽA NA PONAŠANJE POTROŠAČA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:579036

Talić, L. (2022). 'UTJECAJ DRUŠTVENIH MREŽA NA PONAŠANJE POTROŠAČA : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 11 August 2024, https://urn.nsk.hr/urn:nbn:hr:124:579036

Talić L. UTJECAJ DRUŠTVENIH MREŽA NA PONAŠANJE POTROŠAČA : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2024 August 11] Available at: https://urn.nsk.hr/urn:nbn:hr:124:579036

L. Talić, "UTJECAJ DRUŠTVENIH MREŽA NA PONAŠANJE POTROŠAČA : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:579036

Metadata
TitleUTJECAJ DRUŠTVENIH MREŽA NA PONAŠANJE POTROŠAČA : završni rad
AuthorLuciana Talić
MentorMirela Mihić (mentor)
MBZ: 220980
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj rada je doći do zaključka koliku ulogu igraju društvene mreže kada su u pitanju kupovne odluke potrošača. Rezultati istraživanja su potvrdili postavljene hipoteze. Ispitanici su se izjasnili da koriste društvene mreže na dnevnoj bazi više od dva sata dnevno te da je najčešće korištena društvena mreža Instagram, dok su one koje najmanje koriste Twitter i LinkedIn. Utvrđeno je da ispitanike privlači sadržaj na društvenim mrežama i da im isti uglavnom predstavlja koristan izvor informacija te da dolaze u iskušenje kupnje ili isprobavanja, nakon vidljivih objava. Također, zaključuje se da su društvene mreže korištene kao sredstvo oglašavanja te da je za potencijalan uspjeh potreban originalan i autentičan sadržaj. Poduzeća bi se trebala fokusirati na sadržaj zanimljivim korisnicima kako bi postigla zavidan rezultat oglašavanja koji bi rezultirao popularnošću tvrtke, odnosno njihovih proizvoda i/ili usluga.
Abstract (english)
Subject of research is based on impact of social networks on consumer behavior. It was examining the impact of selected social networks such as Instagram, Facebook, Tik Tok etc. The aim of the work is to come to the conclusion of how important social networks are about purchase decision. The results of research confirm acceptance of hypotheses. Respondents usually use social networks on a daily basis more than two hours and the most commonly used social network is Instagram, while Twitter and LinkedIn are the least used. It has been found that the content on social networks attract and the same is a useful source of information that tempts to buy or try products/services, after visible annoucments. Also, it is concluded that social networks are used for advertising and for potential success is required original and authentic content. Companies should focus on interesting content to achieve an enviable result of advertising that would result in the popularity of the company or their products or services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:579036
Study programmeTitle: Small enterprise management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-16 10:40:16