If the number of entities in the SME sector is analyzed, it is possible to conclude that small and medium-sized entrepreneurship is very popular in the Republic of Croatia, however, it is not known how attractive entrepreneurship is and the readiness of the student population to start an entrepreneurial venture. The main goal of this paper is to use a questionnaire to determine students' interest in entrepreneurship and find out the reasons why students are, or are not, interested in entrepreneurship. The empirical part of the paper presents the results of the research conducted in August 2022 on a sample of 58 students of the Faculty of Economics in Split. Based on the results of the research, it is possible to point out that there is a high degree of entrepreneurial intentions among the respondents, who are particularly motivated by the possibility of working from home as well as flexible working hours. At the same time, over 60% of respondents already have an idea that they believe could be successful in the future. Respondents prefer opening a new company over the possibility of taking over an existing one, and at the same time they believe that they would have the support of family members. They also believe that the support of the environment would encourage them to start an entrepreneurial venture and that they need initial capital. It is necessary to highlight the intention of harmonizing the operations of the business entity in accordance with the concepts of circular economy, socially responsible business and sustainable development, which would ultimately have a pronounced impact on society and the environment.