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undergraduate thesis
PROJEKTNI MENADŽMENT U DIGITALNOM MARKETINGU
završni rad
Split: University of Split, Faculty of economics Split, 2022. urn:nbn:hr:124:018933
Jurić, Marin
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Jurić, M. (2022). PROJEKTNI MENADŽMENT U DIGITALNOM MARKETINGU : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:018933

Jurić, Marin. "PROJEKTNI MENADŽMENT U DIGITALNOM MARKETINGU : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:018933

Jurić, Marin. "PROJEKTNI MENADŽMENT U DIGITALNOM MARKETINGU : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:018933

Jurić, M. (2022). 'PROJEKTNI MENADŽMENT U DIGITALNOM MARKETINGU : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:018933

Jurić M. PROJEKTNI MENADŽMENT U DIGITALNOM MARKETINGU : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:124:018933

M. Jurić, "PROJEKTNI MENADŽMENT U DIGITALNOM MARKETINGU : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:018933

Metadata
TitlePROJEKTNI MENADŽMENT U DIGITALNOM MARKETINGU : završni rad
AuthorMarin Jurić
MentorŽeljko Garača (mentor)
MBZ: 148451
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Upravljanje projektima u današnjem svijetu uvelike se razlikuje nego prije nekoliko desetljeća. Opseg posla poslovnih odjela se proširio kako bi mogli pratiti trendove na tržištu i biti konkurentni. Jedan aspekt poslovanja koji je razvio značajnu potrebu za zajedničkim upravljanjem je marketing. Napretkom tehnologije i sve većim korištenjem digitalnih uređaja, marketing dobiva na sve većoj važnosti. Odjel marketinga u poduzeću često se smatra ključnim za uspješnost poslovanja. Voditelj marketinških projekata odgovoran je za planiranje, upravljanje i izvođenje projekata povezanih s marketinškim kampanjama. To je sveobuhvatan posao koji zahtijeva pogled na visoku razinu različitih pokretnih dijelova, kao što su dionici, rokovi i proračuni, uz zadržavanje izuzetne pozornosti na detalje.
Abstract (english)
Project management in today's world is very different than it was a few decades ago. The scope of work of business departments has expanded in order to be able to follow market trends and be competitive. One aspect of business that has developed a significant need for joint management is marketing. With the advancement of technology and the increasing use of digital devices, marketing is gaining more and more importance. The marketing department in a company is often considered crucial for the success of the business. The Marketing Project Manager is responsible for planning, managing and executing projects related to marketing campaigns. It's a comprehensive job that requires a high-level view of various moving parts, such as stakeholders, deadlines and budgets, while maintaining exceptional attention to detail.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:018933
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2022-12-08 12:59:39