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undergraduate thesis
POSLOVNI PLAN PUTNIČKE AGENCIJE SPECIJALIZIRANE ZA AVANTURIZAM „NESTOS FABULA“
završni rad
Split: University of Split, Faculty of economics Split, 2022. urn:nbn:hr:124:013088
Beović, Nada
University of Split
Faculty of economics Split

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Beović, N. (2022). POSLOVNI PLAN PUTNIČKE AGENCIJE SPECIJALIZIRANE ZA AVANTURIZAM „NESTOS FABULA“ : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:013088

Beović, Nada. "POSLOVNI PLAN PUTNIČKE AGENCIJE SPECIJALIZIRANE ZA AVANTURIZAM „NESTOS FABULA“ : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:013088

Beović, Nada. "POSLOVNI PLAN PUTNIČKE AGENCIJE SPECIJALIZIRANE ZA AVANTURIZAM „NESTOS FABULA“ : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:013088

Beović, N. (2022). 'POSLOVNI PLAN PUTNIČKE AGENCIJE SPECIJALIZIRANE ZA AVANTURIZAM „NESTOS FABULA“ : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 10 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:013088

Beović N. POSLOVNI PLAN PUTNIČKE AGENCIJE SPECIJALIZIRANE ZA AVANTURIZAM „NESTOS FABULA“ : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2025 January 10] Available at: https://urn.nsk.hr/urn:nbn:hr:124:013088

N. Beović, "POSLOVNI PLAN PUTNIČKE AGENCIJE SPECIJALIZIRANE ZA AVANTURIZAM „NESTOS FABULA“ : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:013088

Metadata
TitlePOSLOVNI PLAN PUTNIČKE AGENCIJE SPECIJALIZIRANE ZA AVANTURIZAM „NESTOS FABULA“ : završni rad
AuthorNada Beović
MentorAnte Mandić (mentor)
MBZ: 366420
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U suvremenom poslovanju planiranje i poslovni plan su ključ uspijeha na tržištu. Dinamična okolina zahtjeva detaljno planiranje koje rezultira boljem razumijavnju, vođenju, istraživanju tržišta te opstanak na istome. U radu se definira poslovni plan turističke agencije specijalizirane za avanturizam „Nestos fabula“, kao i faze planiranja. Istražuju se ponuda i potražnja na području grada Omiša, te želje i potrebe potrošača za avanturom. Poslovnim planom se analiziraju prihodi i rashodi turističke agencije tijekom pet godina. U svrhu ostvarivanja vizije, misije i cilja poslovanja inovativnost, istaživanje tržišta i edukacija kadrova se smatraju krucijalnim čimbenicima uspješnosti.
Abstract (english)
In modern business, planning and a business plan are the key to success on the market. A dynamic environment requires detailed planning that results in better understanding, management, market research and survival on the same. The paper defines the business plan of the tourist agency specialized in adventure "Nestos Fabula", as well as the planning stages. The supply and demand in the area of the city of Omiš, as well as the wishes and needs of consumers for adventure are investigated. The business plan analyzes the income and expenses of the travel agency over five years. In order to achieve the vision, mission and goal of the business, innovation, market research and personnel education are considered crucial success factors.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:013088
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-12-09 09:33:03