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master's thesis
ANALIZA OKRUŽENJA KAO FAZA PROCESA STRATEŠKOG MENADŽMENTA NA PRIMJERU PODUZEĆA STUDENAC d.o.o.
završni rad
Split: University of Split, Faculty of economics Split, 2022. urn:nbn:hr:124:807908
Lela, Nina
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Lela, N. (2022). ANALIZA OKRUŽENJA KAO FAZA PROCESA STRATEŠKOG MENADŽMENTA NA PRIMJERU PODUZEĆA STUDENAC d.o.o. : završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:807908

Lela, Nina. "ANALIZA OKRUŽENJA KAO FAZA PROCESA STRATEŠKOG MENADŽMENTA NA PRIMJERU PODUZEĆA STUDENAC d.o.o. : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:807908

Lela, Nina. "ANALIZA OKRUŽENJA KAO FAZA PROCESA STRATEŠKOG MENADŽMENTA NA PRIMJERU PODUZEĆA STUDENAC d.o.o. : završni rad." Master's thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:807908

Lela, N. (2022). 'ANALIZA OKRUŽENJA KAO FAZA PROCESA STRATEŠKOG MENADŽMENTA NA PRIMJERU PODUZEĆA STUDENAC d.o.o. : završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:807908

Lela N. ANALIZA OKRUŽENJA KAO FAZA PROCESA STRATEŠKOG MENADŽMENTA NA PRIMJERU PODUZEĆA STUDENAC d.o.o. : završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:124:807908

N. Lela, "ANALIZA OKRUŽENJA KAO FAZA PROCESA STRATEŠKOG MENADŽMENTA NA PRIMJERU PODUZEĆA STUDENAC d.o.o. : završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:807908

Metadata
TitleANALIZA OKRUŽENJA KAO FAZA PROCESA STRATEŠKOG MENADŽMENTA NA PRIMJERU PODUZEĆA STUDENAC d.o.o. : završni rad
AuthorNina Lela
MentorLovrinčević Marina (mentor)
MBZ: 295566
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Okruženje korporacije dijeli se na unutarnje i vanjsko okruženje. Eksterna analiza koristi identifikaciju unutarnjih i vanjskih čimbenika koji imaju izravan ili neizravan utjecaj na korporaciju. Eksternu okolinu poduzeća čine činitelji koji izvana utječu na poduzeće. Dijeli se na opću ili socijalnu okolinu i poslovnu okolinu ili okolinu zadatka. Opću ili socijalnu okolinu čine snage koje nisu pod utjecajem poduzeća, a trebamo ih promatrati i na njih pravovremeno reagirati. Poslovnu okolinu čine svi koji se nalaze u neposrednoj okolini poduzeća, a povezani su s istim. Interno okruženje je okruženje unutar poduzeća i dio je ukupne okoline poduzeća koja se nalazi u njemu i na nju može u potpunosti utjecati. Analiza vanjskog okruženja poduzeća ključna je za uspjeh planiranja poslovanja i poslovne strategije, ali bez provođenja interne analize, planiranje i implementacija poslovne strategije ista neće biti potpuna. U ovom radu analizira se poslovno okruženje poduzeća Studenac d.o.o. Analiziraju se eksterne i interne okoline poduzeća trgovačkog maloprodajnog lanca Studenac koje posluje u sektoru trgovine. Utvrđuju se: materijalni, financijski, ljudski i informacijski resursi poduzeća te njihova upotreba na adekvatan način koji poduzeću osigurava uspjeh u poslovanju.
Abstract (english)
The environment of the corporation is divided into internal and external environment. External analysis uses the identification of internal and external factors that have a direct or indirect impact on the corporation. The external environment of the company consists of factors that influence the company from the outside. It is divided into general or social environment and business environment or environmental task. The general or social environment consists of forces that are not under the influence of the company, and should be observed and reacted to, while the business environment consists of everyone who is in the immediate vicinity of the company and is connected to it. The internal environment is the environment inside the company, it is part of the overall environment of the company that is located in it and it can be fully influenced. The analysis of the external environment of the company is crucial for the success of business planning and business strategy, but without conducting an internal analysis, the planning and implementation of the business strategy will not be complete. This paper analyzes the business environment of Studenac d.o.o. The external and internal environment of the company of the commercial retail chain Studenac, which operates in the trade sector, is analyzed. Determined: the company's material, financial, human and informational resources and their use in an adequate way that ensures the company's success in business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:807908
Study programmeTitle: GRADUATE PROFESSIONAL PROGRAMME IN MANAGEMENT; specializations in: Project management, Financial and tax management, Accounting and revision, Tax management, Accounitng
Course: Financial and tax management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica ekonomije (stručni/a specijalist/specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-12-09 10:00:59