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undergraduate thesis
Poslovni plan;Putnička agencija Split: Avanturizam na području Splitsko -dalmatinske županije
Split: University of Split, Faculty of economics Split, 2023. urn:nbn:hr:124:081454
Karabatić, Toma
University of Split
Faculty of economics Split

Institutional repository: REFST

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Karabatić, T. (2023). Poslovni plan;Putnička agencija Split: Avanturizam na području Splitsko -dalmatinske županije (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:081454

Karabatić, Toma. "Poslovni plan;Putnička agencija Split: Avanturizam na području Splitsko -dalmatinske županije." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:081454

Karabatić, Toma. "Poslovni plan;Putnička agencija Split: Avanturizam na području Splitsko -dalmatinske županije." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:081454

Karabatić, T. (2023). 'Poslovni plan;Putnička agencija Split: Avanturizam na području Splitsko -dalmatinske županije', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 08 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:081454

Karabatić T. Poslovni plan;Putnička agencija Split: Avanturizam na području Splitsko -dalmatinske županije [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2025 January 08] Available at: https://urn.nsk.hr/urn:nbn:hr:124:081454

T. Karabatić, "Poslovni plan;Putnička agencija Split: Avanturizam na području Splitsko -dalmatinske županije", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:081454

Metadata
TitlePoslovni plan;Putnička agencija Split: Avanturizam na području Splitsko -dalmatinske županije
Title (english)Business plan; Split travel agency: Adventurism in Split - Dalmatia County
AuthorToma Karabatić
MentorAnte Mandić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Avanturizam je vrsta turizma koja zauzima svake godine sve veći udio u turističkim aktivnostima na području Hrvatske. Analiza segmenata avanturizma uključuje sve aspekte važne za provođenje ove vrste turizma na području Splitsko – dalmatinske županije sa krajnjim ciljem otklanjanja svih neizvjesnosti pri otvaranju specijalizirane turističke agencije. Temeljni ciljevi rada su vjerno oponašanje procesa otvaranja specijalizirane turističke agencije za avanturizam na području Splitsko – dalmatinske županije, analiza isplativosti ulaženja u takav poduzetnički projekt, razvojne perspektive ove vrste turizma u bližoj i daljoj budučnosti. Analiza rada uključuje: proceduru otvaranja turističke agencije, analizu tržišne utemeljenosti modela, analizu stanja i analizu konkurencije. Poseban naglasak stavljen je na marketing miks koji obuhvaća dva izleta i dva višednevna aranžmana. Kraj rada predstavlja tehničko tehnološka analizu i ekonomsko – financijsku analizu kako bi dobili krajnji odgovor o isplativosti pokretanja ovakvog poduzetničkog poduhvata. Splitsko – dalmatinska županija nepresušan je izvor prirodnog i kulturnog bogatstva države i jedan od ključnih generatora razvoja turizma na području RH međutim evidentan je slabi razvoj alternativnih vidova turizma i veliki prostor za napredak.
Abstract (english)
Adventure tourism is a type of tourism that occupies an increasing share of tourist activities in Croatia every year. The analysis of adventure segments includes all aspects important for the implementation of this type of tourism in the Split -Dalmatia County with the ultimate goal of eliminating all uncertainties when opening a specialized tourist agency. The main goals of the paper are faithful imitation of the process of opening a specialized tourist agency for adventure in the Split - Dalmatia County, analysis of the profitability of entering such an entrepreneurial project, development perspectives of this type of tourism in the near and distant future. The analysis of the paper includes: the procedure of opening a tourist agency, the analysis of the market basis of the model, the analysis of the situation and the analysis of competition. Special emphasis is placed on the marketing mix, which includes two excursions and two multi-day arrangements. The end of the paper represents technical and technological analysis and economic - financial analysis in order to get the ultimate answer about the profitability of starting such an entrepreneurial venture. SplitDalmatia County is an inexhaustible source of natural and cultural wealth of the country and one of the key generators of tourism development in the Republic of Croatia, however, there is a weak development of alternative forms of tourism and a large space for progress
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:081454
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Embargo expiration date: 2024-09-09
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Created on2023-09-12 11:17:26