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undergraduate thesis
Marketinška strategija na primjeru Vile "Yoko"
Split: University of Split, Faculty of economics Split, 2023. urn:nbn:hr:124:351118
Runje, Ela
University of Split
Faculty of economics Split

Institutional repository: REFST

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Runje, E. (2023). Marketinška strategija na primjeru Vile "Yoko" (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:351118

Runje, Ela. "Marketinška strategija na primjeru Vile "Yoko"." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:351118

Runje, Ela. "Marketinška strategija na primjeru Vile "Yoko"." Undergraduate thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:351118

Runje, E. (2023). 'Marketinška strategija na primjeru Vile "Yoko"', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 13 July 2024, https://urn.nsk.hr/urn:nbn:hr:124:351118

Runje E. Marketinška strategija na primjeru Vile "Yoko" [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 July 13] Available at: https://urn.nsk.hr/urn:nbn:hr:124:351118

E. Runje, "Marketinška strategija na primjeru Vile "Yoko"", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:351118

Metadata
TitleMarketinška strategija na primjeru Vile "Yoko"
AuthorEla Runje
MentorSnježana Pivac (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Uspjeh Vile Yoko uvelike ovisi o njezinoj marketinškoj strategiji. Marketinška strategija za Vilu Yoko uključuje različite ključne aspekte, poput segmentacije i ciljanja, brendiranja, strategije cijena, distribucijskih kanala, digitalnog marketinga i upravljanja odnosima s kupcima. Segmentacija i ciljanje pomažu Vili Yoko identificirati idealne klijente i prilagoditi marketinške napore u skladu s tim, dok joj brendiranje pomaže da se istakne od konkurencije i privuče klijente koji traže visokokvalitetna i ekskluzivna iskustva. Cjenovna strategija i kanali distribucije mogu maksimizirati prihode i doseći nove segmente kupaca. U međuvremenu, digitalni marketing i upravljanje odnosima s kupcima mogu povećati online vidljivost, privući nove klijente i zadržati postojeće. Davanje prioriteta odnosima s klijentima i implementacija učinkovitih CRM strategija može povećati lojalnost, zadovoljstvo i zadržavanje. Implementacijom učinkovite marketinške strategije, Vila Yoko može povećati svoju vidljivost, privući više klijenata i poboljšati svoj ugled u industriji smještaja. U konačnici, dobro izvedena marketinška strategija može pomoći Vili Yoko da postigne dugoročni uspjeh i održivost.
Abstract (english)
The success of Villa Yoko is highly dependent on its marketing strategy. The marketing strategy for Villa Yoko includes various key aspects, such as segmentation and targeting, branding, pricing strategy, distribution channels, digital marketing, and customer relationship management. Segmentation and targeting help Villa Yoko to identify the ideal clients and customize marketing efforts accordingly, while branding helps it to stand out from competitors and attract clients seeking high-quality and exclusive experiences. The pricing strategy and distribution channels can maximize revenue and reach new customer segments. Meanwhile, digital marketing and customer relationship management can increase online visibility, attract new clients, and retain existing ones. Prioritizing customer relationships and implementing effective CRM strategies can increase loyalty, satisfaction, and retention. By implementing an effective marketing strategy, Villa Yoko can increase its visibility, attract more clients, and enhance its reputation in the lodging industry. Ultimately, a well-executed marketing strategy can help Villa Yoko to achieve long-term success and sustainability.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:351118
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-15 13:17:17