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master's thesis
Upravljanje promocijom na primjeru tvrtke „Tommy d.o.o.“
Split: University of Split, Faculty of economics Split, 2023. urn:nbn:hr:124:266607
Markov, Stella
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Markov, S. (2023). Upravljanje promocijom na primjeru tvrtke „Tommy d.o.o.“ (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:266607

Markov, Stella. "Upravljanje promocijom na primjeru tvrtke „Tommy d.o.o.“." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:266607

Markov, Stella. "Upravljanje promocijom na primjeru tvrtke „Tommy d.o.o.“." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:266607

Markov, S. (2023). 'Upravljanje promocijom na primjeru tvrtke „Tommy d.o.o.“', Master's thesis, University of Split, Faculty of economics Split, accessed 14 July 2024, https://urn.nsk.hr/urn:nbn:hr:124:266607

Markov S. Upravljanje promocijom na primjeru tvrtke „Tommy d.o.o.“ [Master's thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 July 14] Available at: https://urn.nsk.hr/urn:nbn:hr:124:266607

S. Markov, "Upravljanje promocijom na primjeru tvrtke „Tommy d.o.o.“", Master's thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:266607

Metadata
TitleUpravljanje promocijom na primjeru tvrtke „Tommy d.o.o.“
Title (english)Promotional management on the example of the company "Tommy d.o.o."
AuthorStella Markov
MentorMirela Mihić (mentor)
Committee memberMario Pepur (član povjerenstva)
MBZ: 274245
Committee memberZoran Mihanović (član povjerenstva)
MBZ: 267146
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Upravljanje projektom osmišljavanja, realizacije i nadzora nad promotivnom kampanjom zahtijeva stručan kadar i dobro definirane zadatke, izvršitelje i rokove. Promotivna kampanja tvrtke Tommy d.o.o #TvojeMisto! primjer je jedne stručno vođene i uspješne kampanje. Vidljivo je to kroz svakodnevnu zastupljenost promotivnih poruka u svim medijima pri čemu se vodi računa da promotivne poruke stignu do svih ciljnih skupina od onih koji se koriste samo tiskanim i tv medijima (starije osobe) pa sve do visoko informatički obrazovanih. Za svako poduzeće promocija je jako bitna stavka u poslovanju. Tvrtka kao što je Tommy d.o.o čija je djelatnost maloprodaja nastoji promotivnim porukama kupcima pružiti što više informacija o širokom asortimanu proizvoda kako bi ih motivirali na kupnju. Kroz rad je vidljivo da je Tommy d.o.o promotivnom kampanjom obuhvatio sve načine oglašavanja: kataloge, promotivne poruke u tiskanim medijima, na radiju i tv, u prodajnim prostorima, ulično oglašavanje te kao najobuhvatnije na internetu. Tommy je na internetu prisutan sa svojom web stranicom, društvenim mrežama te putem mobilne aplikacije. Odnosi s javnošću također su važan dio promotivne strategije te se u radu ukazuje na sponzorstva, humanitarni rad, poticanje i sudjelovanje u kulturnim, sportskim i drugim događanja.
Abstract (english)
Managing the project of designing, realizing and supervising an ad campaign requires an expert staff and well defined tasks and deadlines. The ad campaign #TvojeMisto! by Tommy d.o.o. is an example of an expertly guided and successful campaign. Special care was taken so that the ads reached all age groups, from the elderly who only watch TV and read newspapers to the more online younger generations. For every company marketing is an important part of business. A retail company like Tommy uses ads to give customers as much information about their products as they can to motivate them to shop there. Tommy used every available method in their advertising: catalogues, ads in print media, on TV and radio, on street signs, in the stores themselves and most importantly online. Tommy is present online with its webpage, social media accounts and mobile app. Public relations is also an important aspect of advertising so special emphasis is placed on sponsorships, humanitarian work, encouraging and participating in sport and cultural events.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:266607
Study programmeTitle: GRADUATE PROFESSIONAL PROGRAMME IN MANAGEMENT; specializations in: Project management, Financial and tax management, Accounting and revision, Tax management, Accounitng
Course: Project management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica ekonomije (stručni/a specijalist/specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-26 19:48:04