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master's thesis
Utjecaj društvenih mreža na financijsko ponašanje srednjoškolaca
Split: University of Split, Faculty of economics Split, 2023. urn:nbn:hr:124:670928
Vukasović, Ivan
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Vukasović, I. (2023). Utjecaj društvenih mreža na financijsko ponašanje srednjoškolaca (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:670928

Vukasović, Ivan. "Utjecaj društvenih mreža na financijsko ponašanje srednjoškolaca." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:670928

Vukasović, Ivan. "Utjecaj društvenih mreža na financijsko ponašanje srednjoškolaca." Master's thesis, University of Split, Faculty of economics Split, 2023. https://urn.nsk.hr/urn:nbn:hr:124:670928

Vukasović, I. (2023). 'Utjecaj društvenih mreža na financijsko ponašanje srednjoškolaca', Master's thesis, University of Split, Faculty of economics Split, accessed 04 July 2024, https://urn.nsk.hr/urn:nbn:hr:124:670928

Vukasović I. Utjecaj društvenih mreža na financijsko ponašanje srednjoškolaca [Master's thesis]. Split: University of Split, Faculty of economics Split; 2023 [cited 2024 July 04] Available at: https://urn.nsk.hr/urn:nbn:hr:124:670928

I. Vukasović, "Utjecaj društvenih mreža na financijsko ponašanje srednjoškolaca", Master's thesis, University of Split, Faculty of economics Split, Split, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:124:670928

Metadata
TitleUtjecaj društvenih mreža na financijsko ponašanje srednjoškolaca
Title (english)Social media influence on financial behavior of high school students
AuthorIvan Vukasović
MentorAna Rimac Smiljanić (mentor)
Committee memberSandra Pepur (član povjerenstva)
MBZ: 274383
Committee memberIvana Bulog (član povjerenstva)
MBZ: 274313
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2023, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Društvene mreže predstavljaju jedan od neizostavnih dijelova svakodnevnog života većine stanovništva modernog doba. U počecima bile su dostupne u primitivnijim oblicima sa specifičnim zadaćama no danas svojom ekspanzijom nadilaze brojne iskonske svrhe te čine platforme putem kojih korisnici nastoje doći do sebi svojstvenih potrebnih rješenja. Zahvaljujući širokoj primjeni duboko su utkane u svijest njihovih korisnika, a poglavito onih koji se tek nalaze u životnoj fazi u sklopu koje oblikuju svoju ličnost, stavove i mišljenja. Shodno k tomu, razvidno je da upravo kod srednjoškolaca, koji su ujedno i najbrojniji korisnici, društvene mreže utječu na ponašanje glede raznih životnih sfera pa tako i financija. Svrha ovog rada bila je stoga utvrditi utjecaj društvenih mreža na financijsko ponašanje srednjoškolaca. Dokazalo se da društvene mreže uistinu utječu na njihovo financijsko ponašanje, ali, suprotno očekivanjima, odbijena je hipoteza da društvene mreže manje utječu na one srednjoškolce koji imaju veću razinu financijske pismenosti.
Abstract (english)
Social media represent one of the indispensable parts of everyday living for many modern-age populations. Initially, they were primarily available in much simpler forms with exact tasks. Still, nowadays, with their expansion, they exceed many of their primary purposes and make specific platforms through which their users try to manage their difficulties. Thanks to its wide usage, social media is deeply incorporated into its' users' consciousness, especially with those just being part of the early stage of life through which personality, values, and opinions are just to be formed. Accordingly, it is obvious that, especially among high school students, who are also their biggest users, social media impacts behavior regarding numerous life aspects, as does personal finance decision-making. This paper aimed to determine social media's impact on financial behavior among high school students. It is proven that social media truly impacts their financial behavior but vice versa to common expectations; social media does not impact those high school students with higher levels of financial literacy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:670928
Study programmeTitle: Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-29 12:11:10