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undergraduate thesis
AKTUALNI TEORIJSKI PRISTUPI U UPRAVLJANJU RAZVOJEM NOVOG PROIZVODA
završni rad
Split: University of Split, Faculty of economics Split, 2016. urn:nbn:hr:124:959821
Odak, Petra
University of Split
Faculty of economics Split

Institutional repository: REFST

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Odak, P. (2016). AKTUALNI TEORIJSKI PRISTUPI U UPRAVLJANJU RAZVOJEM NOVOG PROIZVODA : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:959821

Odak, Petra. "AKTUALNI TEORIJSKI PRISTUPI U UPRAVLJANJU RAZVOJEM NOVOG PROIZVODA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:959821

Odak, Petra. "AKTUALNI TEORIJSKI PRISTUPI U UPRAVLJANJU RAZVOJEM NOVOG PROIZVODA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:959821

Odak, P. (2016). 'AKTUALNI TEORIJSKI PRISTUPI U UPRAVLJANJU RAZVOJEM NOVOG PROIZVODA : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:959821

Odak P. AKTUALNI TEORIJSKI PRISTUPI U UPRAVLJANJU RAZVOJEM NOVOG PROIZVODA : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:959821

P. Odak, "AKTUALNI TEORIJSKI PRISTUPI U UPRAVLJANJU RAZVOJEM NOVOG PROIZVODA : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:959821

Metadata
TitleAKTUALNI TEORIJSKI PRISTUPI U UPRAVLJANJU RAZVOJEM NOVOG PROIZVODA : završni rad
AuthorPetra Odak
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Konkurentno tržište današnjeg doba tvrtkama svakodnevno postavlja složene zahtjeve u vidu kvalitete, inovativnosti i brzine pri upravljanju proizvodima. Menadžeri proizvoda susreću se s izazovom održavanja pozicije na tržištu uz istovremeno prilagođavanje nekolicini trendova koji se brzo mijenjaju. Iz tog razloga važno je kontinuirano unapređivati asortiman poduzeća i kreirati pozitivno iskustvo korištenja proizvoda za svoje kupce. Menadžeri proizvoda također trebaju voditi računa o brzim promjenama u marketingu i promjenama u tehnologiji, čak i ako trenutno imaju vodeće mjesto u svojoj tržišnoj niši. Uz praćenje trendova, dobru i interaktivnu marketinšku komunikaciju te kvalitetno upravljanje odnosom s kupcima poduzeća osiguravaju svoj dugoročni rast u prodaji i profitu.
Abstract (english)
Today's competitive market sets complex demand in terms of quality, innovation and speed in product management for the companies every day. Product managers meet various challenges in keeping their market position while adapting to numerous trends that change very fast. Due to this, companies need to improve their product selection constantly and create positive and valuable customer experience in product consuming. Product managers also need to take care about fast marketing and technology changes, even when they have the leading position in their market niche. In order to have long-term growth in sales and profit, companies need to observe the trends, have good and interactive marketing communication and customer relationship management.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:959821
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-02 13:57:20