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master's thesis
PERCEPCIJE KUPACA O SUSTAVIMA ZA PREPORUKU NA ABOUT YOU PLATFORMI: PERSONALIZACIJA ISKUSTVA U NARUČIVANJU ODJEĆE
Split: University of Split, Faculty of economics Split, 2024. urn:nbn:hr:124:958248
Anić, Iva
University of Split
Faculty of economics Split

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Anić, I. (2024). PERCEPCIJE KUPACA O SUSTAVIMA ZA PREPORUKU NA ABOUT YOU PLATFORMI: PERSONALIZACIJA ISKUSTVA U NARUČIVANJU ODJEĆE (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:958248

Anić, Iva. "PERCEPCIJE KUPACA O SUSTAVIMA ZA PREPORUKU NA ABOUT YOU PLATFORMI: PERSONALIZACIJA ISKUSTVA U NARUČIVANJU ODJEĆE." Master's thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:958248

Anić, Iva. "PERCEPCIJE KUPACA O SUSTAVIMA ZA PREPORUKU NA ABOUT YOU PLATFORMI: PERSONALIZACIJA ISKUSTVA U NARUČIVANJU ODJEĆE." Master's thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:958248

Anić, I. (2024). 'PERCEPCIJE KUPACA O SUSTAVIMA ZA PREPORUKU NA ABOUT YOU PLATFORMI: PERSONALIZACIJA ISKUSTVA U NARUČIVANJU ODJEĆE', Master's thesis, University of Split, Faculty of economics Split, accessed 17 July 2024, https://urn.nsk.hr/urn:nbn:hr:124:958248

Anić I. PERCEPCIJE KUPACA O SUSTAVIMA ZA PREPORUKU NA ABOUT YOU PLATFORMI: PERSONALIZACIJA ISKUSTVA U NARUČIVANJU ODJEĆE [Master's thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2024 July 17] Available at: https://urn.nsk.hr/urn:nbn:hr:124:958248

I. Anić, "PERCEPCIJE KUPACA O SUSTAVIMA ZA PREPORUKU NA ABOUT YOU PLATFORMI: PERSONALIZACIJA ISKUSTVA U NARUČIVANJU ODJEĆE", Master's thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:958248

Metadata
TitlePERCEPCIJE KUPACA O SUSTAVIMA ZA PREPORUKU NA ABOUT YOU PLATFORMI: PERSONALIZACIJA ISKUSTVA U NARUČIVANJU ODJEĆE
Title (english)CUSTOMER PERCEPTIONS OF RECOMMENDATION SYSTEMS ON THE ABOUT YOU PLATFORM: PERSONALIZING THE CLOTHING ORDERING EXPERIENCE
AuthorIva Anić
MentorTea Mijač (mentor)
Committee memberTea Mijač (član povjerenstva)
Committee memberMario Jadrić (član povjerenstva)
Committee memberMaja Ćukušić (član povjerenstva)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Ovaj diplomski rad obuhvaća proučavanje sustava preporuka u kontekstu platforme za naručivanje odjeće. Primjer koji će se koristiti u ovom radu je platforma za naručivanje odjeće About You. Uvod u rad ima za cilj objasniti koncept sustava preporuke, njihovu svrhu i važnost u personaliziranom iskustvu korisnika. Također sadržavati će teorijski dio i vrste sustava preporuka poput filtriranja na temelju sadržaja, kolaborativnog filtriranja i hibridnih pristupa. Naglasak će biti stavljen na primjenu sustava preporuke na platformi About You, istražujući na koji način oni pružaju personalizirane preporuke odjevnih predmeta i unaprjeđuju korisničko iskustvo. Metodologija istraživanja obuhvaćat će prikupljanje relevantnih podataka o korisničkim stavovima i preferencijama te analizu njihove primjene kroz anketu čiji će se rezultati potom analizirati putem empirijskog istraživanja. Rezultati istraživanja će uključivati analizu prikupljenih podataka, deskriptivnu statistiku te regresijska analizu. Završni dio obuhvatit će diskusiju i sažetak ključnih analiza istraživanja, donijet će se odgovori na istraživačka pitanja te zaključiti o korištenim mogućnostima te preporukama za daljnje istraživanje u području sustava preporuke na platformama za naručivanje odjeće.
Abstract (english)
This master's thesis encompasses the study of recommendation systems within the context of clothing ordering platforms. The platform used as an example in this thesis is the clothing ordering platform About You. The introduction aims to explain the concept of recommendation systems, their purpose, and importance in personalized user experience. It will also include theoretical background and types of recommendation systems such as content-based filtering, collaborative filtering, and hybrid approaches. The emphasis will be on the application of recommendation systems on the About You platform, exploring how they provide personalized recommendations for clothing items and enhance the user experience. The research methodology will involve collecting relevant data on user attitudes and preferences and analyzing their application through a survey, the results of which will be analyzed through empirical research. The research results will include the analysis of collected data, descriptive statistics, and regression analysis. The final section will cover the discussion and summary of key research analyses, providing answers to research questions and concluding on the opportunities used and recommendations for further research in the field of recommendation systems on clothing ordering platforms.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:958248
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar ekonomije (sveučilišni magistar ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2024-06-03 11:42:03