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graduate thesis
Strateški pristup fundraisingu na primjeru udruge "Sunce"
Split: University of Split, Faculty of economics Split, 2024. urn:nbn:hr:124:100949
Miočević-Franić, Ivana
University of Split
Faculty of economics Split

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Miočević Franić, I. (2024). Strateški pristup fundraisingu na primjeru udruge "Sunce" (Graduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:100949

Miočević Franić, Ivana. "Strateški pristup fundraisingu na primjeru udruge "Sunce"." Graduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:100949

Miočević Franić, Ivana. "Strateški pristup fundraisingu na primjeru udruge "Sunce"." Graduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:100949

Miočević Franić, I. (2024). 'Strateški pristup fundraisingu na primjeru udruge "Sunce"', Graduate thesis, University of Split, Faculty of economics Split, accessed 01 August 2024, https://urn.nsk.hr/urn:nbn:hr:124:100949

Miočević Franić I. Strateški pristup fundraisingu na primjeru udruge "Sunce" [Graduate thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2024 August 01] Available at: https://urn.nsk.hr/urn:nbn:hr:124:100949

I. Miočević Franić, "Strateški pristup fundraisingu na primjeru udruge "Sunce"", Graduate thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:100949

Metadata
TitleStrateški pristup fundraisingu na primjeru udruge "Sunce"
Title (english)A strategic approach to fundraising based on the example of the civil association "Sunce"
AuthorIvana Miočević-Franić
MentorLjiljana Najev Čačija (mentor)
Committee memberNikša Alfirević (član povjerenstva)
Committee memberIvana Bilić (član povjerenstva)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024-01-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Neprofitni sektor i fundraising komplementarna su područja društvenog djelovanja. Prvo je organizacijski oblik udruživanja ljudi za postizanje neke javne koristi, a drugo je područje za prikupljanje financijskih sredstava koje prvom, neprofitnom sektoru, omogućuje postizanje ciljeva za koje se zalažu. U osnovi jednog i drugog područja su ljudi, koji svojim angažmanom kroz rad ili volontiranje u neprofitnim organizacijama ili davanjem vlastitih sredstava putem fundraising kampanja, pokušavaju život učiniti kvalitetnijim i boljim. Strateški pristup fundraisingu neophodan je za povezivanje teorijskih i empirijskih znanja i iskustava s ciljevima prikupljanja sredstava. Svaka iskrena i dobronamjerna kampanja prilika je ljudima da se uključe te na taj način učine bitnu razliku za svoju zajednicu i za sebe. Neprofitne organizacije stoga nose glavnu odgovornost, jer upravo od njihovog zalaganja ovise ostvarenje ciljeva od šireg društvenog značaja i koristi i pozitivna percepcija javnosti spram cijelog neprofitnog sektora.
Abstract (english)
The non-profit sector and fundraising are complementary areas of social action. The first is an organizational form of association of people to achieve some public benefit, and the second is an area for collecting financial resources that, in the first, non-profit sector, enables the achievement of the goals for which they stand. At the base of both areas are people who, through their engagement through work or volunteering in non-profit organizations or by donating their own funds through a fundraising campaign, try to make life better. A strategic approach to fundraising is necessary to connect theoretical and empirical knowledge and experience with fundraising goals. Every sincere and benevolent campaign is an opportunity for people to get involved and thus make a significant difference for their community and for themselves. Non-profit organizations therefore bear the main responsibility, because the achievement of goals of wider social significance and benefits and the positive perception of the public towards the entire non-profit sector depend on their efforts.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:100949
Study programmeTitle: GRADUATE PROFESSIONAL PROGRAMME IN MANAGEMENT; specializations in: Project management, Tax management, Accounting
Course: Project management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar ekonomije (magistar ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-07-04 09:22:37