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Scientific paper - Original scientific paper
Augmented Reality and Virtual Reality-Based Technology in Cultural Tourism
ENTRENOVA - ENTerprise REsearch InNOVAtion, 7 (2021), 1; 307-314. https://doi.org/10.54820/MHNY8236
Garbin Praničević, Daniela

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Garbin Praničević, D. (2021). Augmented Reality and Virtual Reality-Based Technology in Cultural Tourism. ENTRENOVA - ENTerprise REsearch InNOVAtion, 7. (1), 307-314. doi: 10.54820/MHNY8236

Garbin Praničević, Daniela. "Augmented Reality and Virtual Reality-Based Technology in Cultural Tourism." ENTRENOVA - ENTerprise REsearch InNOVAtion, vol. 7, no. 1, 2021, pp. 307-314. https://doi.org/10.54820/MHNY8236

Garbin Praničević, Daniela. "Augmented Reality and Virtual Reality-Based Technology in Cultural Tourism." ENTRENOVA - ENTerprise REsearch InNOVAtion 7, no. 1 (2021): 307-314. https://doi.org/10.54820/MHNY8236

Garbin Praničević, D. (2021) 'Augmented Reality and Virtual Reality-Based Technology in Cultural Tourism', ENTRENOVA - ENTerprise REsearch InNOVAtion, 7(1), pp. 307-314. doi: 10.54820/MHNY8236

Garbin Praničević D. Augmented Reality and Virtual Reality-Based Technology in Cultural Tourism. ENTRENOVA - ENTerprise REsearch InNOVAtion [Internet]. 2021 [cited 2024 December 01];7(1):307-314. doi: 10.54820/MHNY8236

D. Garbin Praničević, "Augmented Reality and Virtual Reality-Based Technology in Cultural Tourism", ENTRENOVA - ENTerprise REsearch InNOVAtion, vol. 7, no. 1, pp. 307-314, 2021. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:124:731583. [Accessed: 01 December 2024]

Metadata
Title (english)Augmented Reality and Virtual Reality-Based Technology in Cultural Tourism
AuthorDaniela Garbin Praničević https://orcid.org/0000-0002-9341-7598
Author's institutionUniversity of Split
Faculty of economics Split
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract (english)
The paper intends to scrutinize the effects of augmented (AR) reality and virtual reality (VR) technology implementation in cultural tourism. Therefore, the paper explored and presented the following: (i) AR, and VR (AR/VR) based technology concept in general, (ii) AR/VR technologies application in cultural tourism with an emphasis on their potential to protect cultural heritage; (iii) the overview of AR/VR presence in cultural tourism in the 27 European Union countries (EU-27). In the discussion part, besides empirical results based on the EU-27 desk research, AR/VR technologies in cultural tourism are additionally reconsidered from the aspect of climate change. In conclusion, what is encouraged is the application of AR/VR in cultural tourism due to the benefits AR and VR bring in terms of (i) delivering quite substantial content to their visitors any time from any place, (ii) reducing the negative impact of tourism on cultural heritage and (iii) developing related strategies based on more sustainable principles and concepts.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleENTRENOVA - ENTerprise REsearch InNOVAtion
Numberingvol. 7, no. 1, pp. 307-314
e-ISSN2706-4735
DOIhttps://doi.org/10.54820/MHNY8236
URN:NBNurn:nbn:hr:124:731583
Publication2021
Document URLhttps://hrcak.srce.hr/271555
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-07-23 10:14:50