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undergraduate thesis
STRATEŠKI MANAGEMENT U INDUSTRIJI RAČUNALNIH IGARA NA PRIMJERU PODUZEĆA ACTIVISION BLIZZARD
završni rad
Split: University of Split, Faculty of economics Split, 2016. urn:nbn:hr:124:086390
Franić, Šime
University of Split
Faculty of economics Split

Institutional repository: REFST

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Franić, Š. (2016). STRATEŠKI MANAGEMENT U INDUSTRIJI RAČUNALNIH IGARA NA PRIMJERU PODUZEĆA ACTIVISION BLIZZARD : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:086390

Franić, Šime. "STRATEŠKI MANAGEMENT U INDUSTRIJI RAČUNALNIH IGARA NA PRIMJERU PODUZEĆA ACTIVISION BLIZZARD : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:086390

Franić, Šime. "STRATEŠKI MANAGEMENT U INDUSTRIJI RAČUNALNIH IGARA NA PRIMJERU PODUZEĆA ACTIVISION BLIZZARD : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:086390

Franić, Š. (2016). 'STRATEŠKI MANAGEMENT U INDUSTRIJI RAČUNALNIH IGARA NA PRIMJERU PODUZEĆA ACTIVISION BLIZZARD : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:086390

Franić Š. STRATEŠKI MANAGEMENT U INDUSTRIJI RAČUNALNIH IGARA NA PRIMJERU PODUZEĆA ACTIVISION BLIZZARD : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:124:086390

Š. Franić, "STRATEŠKI MANAGEMENT U INDUSTRIJI RAČUNALNIH IGARA NA PRIMJERU PODUZEĆA ACTIVISION BLIZZARD : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:086390

Metadata
TitleSTRATEŠKI MANAGEMENT U INDUSTRIJI RAČUNALNIH IGARA NA PRIMJERU PODUZEĆA ACTIVISION BLIZZARD : završni rad
AuthorŠime Franić
MentorNikša Alfirević (mentor)
MBZ: 232134
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U današnjem poslovnom svijetu, koji je iznimno dinamičan, nijedno poduzeće ne moţe uspjeti bez provoĎenja adekvatne strategije. Za to je odgovoran strateški management. Industrija računalnih igara je posebice osjetljiva na dinamičnost poslovne okoline, pa u njoj strateški management mora biti jako oprezan pri odabiranju dobre strategije. U ovom istraţivanju utvrĎuju se strateški faktori uspješnosti u industriji računalnih igara. Ciljevi su analiziranje strateške okoline, utvrĎivanje optimalne strategije poduzeća i kritičnih čimbenika uspješnosti u industriji računalnih igara. Sve to bit će učinjeno kroz perspektivu vodećeg poduzeća u industriji – Activision Blizzard. To će konačno dovesti do rezultata, a to je spoznaja o uspješnoj strategiji koju bi trebala provoditi poduzeća u ekstremno rizičnoj industriji računalnih igara.
Abstract (english)
In today's business world, which is exceptionally dynamic, not a single company can be successful without implementing an adequate strategy. Strategic management is responsible for that. Gaming industry is especially sensitive to dynamism of the business environment, so their strategic management must be very careful at choosing a good strategy. In this research, strategic elements of success in gaming industry will be determined. Goals are to analyse strategic environment, determine companies' optimal strategy and critical factors of success in gaming industry. All that will be done through the perspective of a leading company in the industry – Activision Blizzard. By doing so, it will finally lead to results, and that is an understanding of successful strategy which companies should use in extremely risky gaming industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:086390
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-03 10:17:45