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Scientific paper - Original scientific paper
UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA
In: 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023). Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2023. pp. 558-574. urn:nbn:hr:124:773571
Grubišić, Dragana; Prester, Jasna; Podrug, Doris

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Grubišić, D., Prester, J. & Podrug, D. (2023). UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA. 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023) (pp. 558-574). Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:773571

Grubišić, Dragana, et al. "UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA." 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023), Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2023, pp. 558-574. https://urn.nsk.hr/urn:nbn:hr:124:773571

Grubišić, Dragana, Jasna Prester and Doris Podrug. "UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA." In 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023), 558-574. Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2023. Accessed 2024 September 17. https://urn.nsk.hr/urn:nbn:hr:124:773571

Grubišić, D., Prester, J. and Podrug, D. (2023) 'UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA', 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023), Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, pp. 558-574. Available at: https://urn.nsk.hr/urn:nbn:hr:124:773571 (Accessed 17 September 2024)

Grubišić D, Prester J, Podrug D. UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA. 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023). Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku; 2023. Pp. 558-574. [cited 2024 September 17] Available at: https://urn.nsk.hr/urn:nbn:hr:124:773571

D. Grubišić, J. Prester and D. Podrug, "UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA", 12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023) Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2023. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:124:773571 [Accessed: 17 September 2024]

Metadata
Title (english)UNDERSTANDING USERS’ INTENTION IN SHARING ECONOMY: EVIDENCE FROM CROATIA
AuthorDragana Grubišić
AuthorJasna Prester
AuthorDoris Podrug
Author's institutionUniversity of Zagreb
Author's institutionUniversity of Split
Faculty of economics Split
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The sharing economy is a trend that fundamentally changes the way of life and consumer habits. With its rapid development, sharing economy presents a research challenge while service quality is recognized as a key factor in the sustainable growth of this trend. Therefore, it is not surprising that service quality and customer relations have received considerable research attention. However, sharing economy studies are mostly conducted in the field of accommodation. Transport is less represented in studies, which is why this research aims to focus on that field, in order to contribute new findings, but also to compare the results with the accommodation sector. This paper aims to explore the key factors that influence the perceived service quality and shape users' intentions toward sharing economy services in the transportation sector. The study seeks to understand why people engage in the sharing economy, what motivates customers, how the quality of service can be improved, what predicts behavioral intentions, and why some still resist participating in this trend. The research was conducted through the use of questionnaire data in Croatia and regression analysis was employed to determine the effect of perceived service quality on users' intentions. Perceived service quality was examined through three dimensions: technical, economic, and social. The results indicated that all three dimensions have a positive impact on the use of sharing economy services. Understanding the determinants of service quality that influence users' intentions is critical for service providers who aim to build long-lasting relationships with their customers. Key words: sharing economy, service quality, users' intentions, Croatia
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication title12th International Scientific Symposium Region, Entrepreneurship, Development (RED 2023)
Numberingpp. 558-574
URN:NBNurn:nbn:hr:124:773571
Publication2023
ConferenceTitle: 12th International Scientific Symposium Region, Entrepreneurship, Development
Acronym: RED
Location: Osijek, Croatia
Start date: 2023-06-15
End date: 2023-06-16
Assembly type: Lecture
Document URLhttps://www.efos.unios.hr/wp-content/uploads/2023/06/RED-2023-Proceedings.pdf
Type of resourceText
PublisherEkonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-09-10 16:44:40