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Scientific paper - Original scientific paper
The appliance of augmented reality (AR) and virtual reality (VR) in cultural tourism: a critical overview
In: 105th International Scientific Conference on Economic and Social Development – "Building Resilient Society" Book of Proceedings. Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Polytechnic of Medimurje in Cakovec, Cakovec, Croatia / University of Applied Science "Nikola Tesla" in Gospic, Gospic, Croatia, 2023. pp. 87-97. urn:nbn:hr:124:113695
Garbin Praničević, Daniela; Peterlin, Judita; Matas, Marina

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Garbin Praničević, D., Peterlin, J. & Matas, M. (2023). The appliance of augmented reality (AR) and virtual reality (VR) in cultural tourism: a critical overview. 105th International Scientific Conference on Economic and Social Development – "Building Resilient Society" Book of Proceedings (pp. 87-97). Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Polytechnic of Medimurje in Cakovec, Cakovec, Croatia / University of Applied Science "Nikola Tesla" in Gospic, Gospic, Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:113695

Garbin Praničević, Daniela, et al. "The appliance of augmented reality (AR) and virtual reality (VR) in cultural tourism: a critical overview." 105th International Scientific Conference on Economic and Social Development – "Building Resilient Society" Book of Proceedings, Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Polytechnic of Medimurje in Cakovec, Cakovec, Croatia / University of Applied Science "Nikola Tesla" in Gospic, Gospic, Croatia, 2023, pp. 87-97. https://urn.nsk.hr/urn:nbn:hr:124:113695

Garbin Praničević, Daniela, Judita Peterlin and Marina Matas. "The appliance of augmented reality (AR) and virtual reality (VR) in cultural tourism: a critical overview." In 105th International Scientific Conference on Economic and Social Development – "Building Resilient Society" Book of Proceedings, 87-97. Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Polytechnic of Medimurje in Cakovec, Cakovec, Croatia / University of Applied Science "Nikola Tesla" in Gospic, Gospic, Croatia, 2023. Accessed 2025 January 06. https://urn.nsk.hr/urn:nbn:hr:124:113695

Garbin Praničević, D., Peterlin, J. and Matas, M. (2023) 'The appliance of augmented reality (AR) and virtual reality (VR) in cultural tourism: a critical overview', 105th International Scientific Conference on Economic and Social Development – "Building Resilient Society" Book of Proceedings, Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Polytechnic of Medimurje in Cakovec, Cakovec, Croatia / University of Applied Science "Nikola Tesla" in Gospic, Gospic, Croatia, pp. 87-97. Available at: https://urn.nsk.hr/urn:nbn:hr:124:113695 (Accessed 06 January 2025)

Garbin Praničević D, Peterlin J, Matas M. The appliance of augmented reality (AR) and virtual reality (VR) in cultural tourism: a critical overview. 105th International Scientific Conference on Economic and Social Development – "Building Resilient Society" Book of Proceedings. Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Polytechnic of Medimurje in Cakovec, Cakovec, Croatia / University of Applied Science "Nikola Tesla" in Gospic, Gospic, Croatia; 2023. Pp. 87-97. [cited 2025 January 06] Available at: https://urn.nsk.hr/urn:nbn:hr:124:113695

D. Garbin Praničević, J. Peterlin and M. Matas, "The appliance of augmented reality (AR) and virtual reality (VR) in cultural tourism: a critical overview", 105th International Scientific Conference on Economic and Social Development – "Building Resilient Society" Book of Proceedings Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Polytechnic of Medimurje in Cakovec, Cakovec, Croatia / University of Applied Science "Nikola Tesla" in Gospic, Gospic, Croatia, 2023. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:124:113695 [Accessed: 06 January 2025]

Metadata
Title (english)The appliance of augmented reality (AR) and virtual reality (VR) in cultural tourism: a critical overview
AuthorDaniela Garbin Praničević
AuthorJudita Peterlin
AuthorMarina Matas
Author's institutionUniversity of Split
Faculty of economics Split
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
As one of the fastest growing economic sectors in the world and a key driver of socio-economic development, tourism is an extremely dynamic industry whose changes need to be constantly adapted to. Advances in technology are visible in many areas where it was unimaginable in the past. One of these areas is cultural tourism, in which cultural attractions have experienced a renaissance by applying virtual and augmented (VR & AR) reality. Recently, such application in the field of cultural tourism has become increasingly known, where some cultural entities have recognized their special potential in reviving the historical cultural heritage. However, the VR and AR technology application in cultural tourism brings certain limiting factors. For example, physical museums and galleries are becoming increasingly isolated and less functioning without the participation of visitors. In such context, the paper aims to provide a SWOT analysis, i.e., to investigate the strengths, weaknesses, opportunities, and threats that appear when applying VR and AR technology in cultural tourism. For this study, the relevant literature has been analyzed in detail, and in-depth interviews with cultural tourism responsible staff have been conducted. Based on related findings, the authors claim certain strengths and opportunities, weaknesses, and threats induced by the VR and AR applications in cultural tourism
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication title105th International Scientific Conference on Economic and Social Development – "Building Resilient Society" Book of Proceedings
Numberingpp. 87-97
p-ISSN1849-7535
URN:NBNurn:nbn:hr:124:113695
Publication2023
ConferenceTitle: 105th International Scientific Conference on Economic and Social Development – "Building Resilient Society"
Acronym: ESD
Location: Zagreb, Croatia
Start date: 2023-12-15
End date: 2023-12-16
Assembly type: Lecture
Type of resourceText
PublisherVarazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Polytechnic of Medimurje in Cakovec, Cakovec, Croatia / University of Applied Science "Nikola Tesla" in Gospic, Gospic, Croatia
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-09-11 08:02:58