Planning is a basis of every company, because of that function future state is defined where company wants to find itself and actions are being defined how to acheive that. That helps company to see its possibilities and use it to maximum. Because of that company should define its goals, vision, mission and strategy in which are planning to achieve that. While mission shows purpose of conduct, vision is being related to the image of ideal future, i.e. shows where company wants to find itself in the future. Company also has plans which can be short term, long term and contiguent. Short term plans in HEP company are related for build and realisation of certain projects which would bring more significant income to company, but also benefit to the population of the places where are they planning to realise. (Osijek, Sisak, Zagreb, Senj itd.). Goals which company defines can be short term until one year long, mid term, two to five years and long term mostly common from five to ten years. In HEP long term goals are relatet to optimization of group conduct as a whole, for extended efficiency of bussines proceses, for implementation of new elements of control and working methods in key segments and adaptation EU regulations. Company trys to create new products and make a step in neighbour countries. Except projects that we mentioned, realisation takes few years and it can be put in long and mid term goals. Mid terms requier bussines exellency, efficiency and orientation toward clients. Short term goals are directed to achieve bussines accesand to organisation witch requiers learning. After defined mission and vision and setted goals and plans, company needs to choose it's strategy. To deciede which strategy to take, ot uses the analysis of general, bussines and internal enviroment. HEP, by that analysis, settled which laws of European Union needs to adapt, but also to which laws of Croatia. Company came to cnonclusion that ability of the staff is important resourse and thanks to good management, incomes are much greater than losess. In company supplement comes also good image which company has, it's tradition and history of already 121 year. When company looks trough SWOT analysis which are made by internal strenghts and weakneses and outer chances and threats. This company has strong forces displayed trough financial advantage, image, satifaction of customers, good marketing and other rates which make it strong. Company should use maxi – maxi strategy to it could maximise it's chances and use opportunities maximally which enviroment is giving.