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master's thesis
„PREFERENCIJA POTROŠAČA U ODABIRU TRGOVAČKIH LANACA NA PODRUČJU GRADA SPLITA“
Diplomski rad
Split: University of Split, Faculty of economics Split, 2016. urn:nbn:hr:124:592747
Bolčić, Ivana
University of Split
Faculty of economics Split

Institutional repository: REFST

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Bolčić, I. (2016). „PREFERENCIJA POTROŠAČA U ODABIRU TRGOVAČKIH LANACA NA PODRUČJU GRADA SPLITA“ : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:592747

Bolčić, Ivana. "„PREFERENCIJA POTROŠAČA U ODABIRU TRGOVAČKIH LANACA NA PODRUČJU GRADA SPLITA“ : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:592747

Bolčić, Ivana. "„PREFERENCIJA POTROŠAČA U ODABIRU TRGOVAČKIH LANACA NA PODRUČJU GRADA SPLITA“ : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:592747

Bolčić, I. (2016). '„PREFERENCIJA POTROŠAČA U ODABIRU TRGOVAČKIH LANACA NA PODRUČJU GRADA SPLITA“ : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:592747

Bolčić I. „PREFERENCIJA POTROŠAČA U ODABIRU TRGOVAČKIH LANACA NA PODRUČJU GRADA SPLITA“ : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:124:592747

I. Bolčić, "„PREFERENCIJA POTROŠAČA U ODABIRU TRGOVAČKIH LANACA NA PODRUČJU GRADA SPLITA“ : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:592747

Metadata
Title„PREFERENCIJA POTROŠAČA U ODABIRU TRGOVAČKIH LANACA NA PODRUČJU GRADA SPLITA“ : Diplomski rad
AuthorIvana Bolčić
MentorMirela Mihić (mentor)
MBZ: 220980
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Većina istraživanja o preferenciji trgovačkih lanaca provođena je na području cijele zemlje, kroz ovaj rad se htjelo saznati stanje na području grada Splita. Istraživanjem se željelo doći do zaključka koji su najvažniji čimbenici zbog kojih potrošači odabiru trgovački lanac. Cilj istraživanja bio je dokazati ili opovrgnuti tri hipoteze. Prva hipoteza da je cijena faktor koji u najvećoj mjeri utječe na odabir trgovačkog lanca, nije prihvaćena. Drugom hipotezom htjelo se dokazati da ne postoji značajna razlika između preferencije potrošača u odabiru trgovačkog lanca prema podrijetlu trgovačkog lanca, testiranjem navedene hipoteze, dokazali smo je i prihvatili. Treća hipoteza da blizina trgovačkog lanca najviše utječe na stvaranje lojalnosti kod potrošača, također je prihvaćena. Potrošačima je veoma važan širok asortiman proizvoda kako bi mogli kupiti sve proizvode koji su im potrebni na istom mjestu. Trgovački lanac u kojem najviše potrošača kupuje, koji im je najdraži i kojeg većina smatra najboljim na području grada Splita je trgovački lanac Tommy.
Abstract (english)
Most research about preference of retail chains was researched in country, through this work, goal is to find out the situation in the area of Split. Goal of this research was to detect which factors are the most important for consumers in choosing retailer. The aim of this study was to prove or disprove the three hypotheses. The first hypotheses is that the factor of price most important in selection of the retail chain, hypotheses is not accepted. The goal of second hypothesis is to prove that there is no significant difference between the preferences of consumers in choosing the retail chain to origin retail chain, testing this hypothesis, we have proven and accepted hypotheses. The third hypothesis is that the location of the retail chain has the most impact on creating customer loyalty, it is also accepted. For consumers is very important factor wide range of products in order to buy all the products they need at the same place. Retail chain in which most consumer purchases, which is a favorite and consumers considered the best in the city of Split, is the retailer Tommy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:592747
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-10 09:21:20