Tourist valorization is one of the most important and complex questions in the theory and practice of tourism, which means qualitative and quantitative estimation of tourist resources’ values. Valorization represents the most significant phase in the planning of tourism spatial development, for the purpose of objective evaluation of tourist resources’ values. Speaking of tourism development in a particular area, a priority is given to the resources with highest value aiming to provoke the biggest tourist demand. Cultural events are special, unique, and have the ability to satisfy tourist needs. The purpose of this work is based on determining the attractiveness and potential of cultural events to become economically active and used in tourism purposes. In order to achieve this, it is necessary to conduct the tourist valorization to determine the possibilities of their use in tourism and how it will impact the local economy, which is hosting the event. Cultural events are inherently attractive because of their authenticity, while the process of tourist valorization only determines their value in terms of tourism use as well as the ability to induce a certain volume of tourist demand. The real aim of the tourist valorization of cultural events should be their preservation and protection as well as the creation of conditions for their sustainable use and development.