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master's thesis
ISPITIVANJE STAVOVA POSJETITELJA O PRUŽENOJ RAZINI USLUGA U ODREDIŠTU STUDIJA SLUČAJA - OTOK BRAČ
Diplomski rad
Split: University of Split, Faculty of economics Split, 2016. urn:nbn:hr:124:854164
Ursić, Vlado
University of Split
Faculty of economics Split

Institutional repository: REFST

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Ursić, V. (2016). ISPITIVANJE STAVOVA POSJETITELJA O PRUŽENOJ RAZINI USLUGA U ODREDIŠTU STUDIJA SLUČAJA - OTOK BRAČ : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:854164

Ursić, Vlado. "ISPITIVANJE STAVOVA POSJETITELJA O PRUŽENOJ RAZINI USLUGA U ODREDIŠTU STUDIJA SLUČAJA - OTOK BRAČ : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:854164

Ursić, Vlado. "ISPITIVANJE STAVOVA POSJETITELJA O PRUŽENOJ RAZINI USLUGA U ODREDIŠTU STUDIJA SLUČAJA - OTOK BRAČ : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:854164

Ursić, V. (2016). 'ISPITIVANJE STAVOVA POSJETITELJA O PRUŽENOJ RAZINI USLUGA U ODREDIŠTU STUDIJA SLUČAJA - OTOK BRAČ : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:854164

Ursić V. ISPITIVANJE STAVOVA POSJETITELJA O PRUŽENOJ RAZINI USLUGA U ODREDIŠTU STUDIJA SLUČAJA - OTOK BRAČ : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:124:854164

V. Ursić, "ISPITIVANJE STAVOVA POSJETITELJA O PRUŽENOJ RAZINI USLUGA U ODREDIŠTU STUDIJA SLUČAJA - OTOK BRAČ : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:854164

Metadata
TitleISPITIVANJE STAVOVA POSJETITELJA O PRUŽENOJ RAZINI USLUGA U ODREDIŠTU STUDIJA SLUČAJA - OTOK BRAČ : Diplomski rad
AuthorVlado Ursić
MentorLjudevit Pranić (mentor)
MBZ: 295013
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Ovo istraživanje je imalo za cilj istražiti stavove posjetitelje otoka Brača o kvaliteti pružene usluge u odredištu koristeći SERVQUAL mjerni instrument. Ispitivalo se je li postoji statistički značajna razlika između očekivane i percipirane razine usluge na razini cijelog otoka, te na primjeru manjih mikro odredišta. Također se istraživao utjecaj demografskih obilježja posjetitelja i obilježja putovanja na jaz između očekivane i percipirane razine usluga u odredištu te se utvrdio samo djelomičan utjecaj ovih obilježja na pojedine varijable. Prijašnja istraživanja u polju turizma su pokazale kako utjecaj ovih utječe na očekivanja i percepciju kvalitete usluge, a samim time na jaz između očekivane i percipirane razine kvalitete usluga. U ovom istraživanju se pokazalo da navedena obilježja utječu samo na neke od sastavnica ponude odredišta i to u smanjenom opsegu, na jaz između očekivane i percipirane razine usluga.
Abstract (english)
This research aim was to investigate visitor attitudes towards the quality of the service provided in the destination Brač using the SERVQUAL scale. The research investigated wether there was a statistically significant diference between visitor expectations and perceptions of service quality in the destination, and it was concluded that the difference between expectations and perceptions of service quality was not statistically significant for most of the elements of destination service quality. Also the research investigated wether demografics and the features of the holiday affected the gap between the expected and percieved quality of services. The previous research in the field of tourism indicated that the mentioned variables affect the expectations and perception of service quality and therefore the gap between those two. This research has shown that the before mentioned variables affect the service quality gap of destination services, but to a limited extent.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:854164
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-18 10:22:53