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master's thesis
KUPOVNO PONAŠANJE I MODEL ,,VELIKIH PET'' FAKTORA LIČNOSTI
Diplomski rad
Split: University of Split, Faculty of economics Split, 2016. urn:nbn:hr:124:689187
Varvodić, Ivana
University of Split
Faculty of economics Split

Institutional repository: REFST

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Varvodić, I. (2016). KUPOVNO PONAŠANJE I MODEL ,,VELIKIH PET'' FAKTORA LIČNOSTI : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:689187

Varvodić, Ivana. "KUPOVNO PONAŠANJE I MODEL ,,VELIKIH PET'' FAKTORA LIČNOSTI : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:689187

Varvodić, Ivana. "KUPOVNO PONAŠANJE I MODEL ,,VELIKIH PET'' FAKTORA LIČNOSTI : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:689187

Varvodić, I. (2016). 'KUPOVNO PONAŠANJE I MODEL ,,VELIKIH PET'' FAKTORA LIČNOSTI : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:689187

Varvodić I. KUPOVNO PONAŠANJE I MODEL ,,VELIKIH PET'' FAKTORA LIČNOSTI : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:689187

I. Varvodić, "KUPOVNO PONAŠANJE I MODEL ,,VELIKIH PET'' FAKTORA LIČNOSTI : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:689187

Metadata
TitleKUPOVNO PONAŠANJE I MODEL ,,VELIKIH PET'' FAKTORA LIČNOSTI : Diplomski rad
AuthorIvana Varvodić
MentorMIrela Mihić (mentor)
MBZ: 220980
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je utvrđivanje postojanja veze osobina ličnosti i kupovnog ponašanja te predviđanje budućih poteza prilikom donošenja kupovnih odluka koristeći model ''velikih pet''. Ispitivana je i veza prihoda i kompulzivnosti. Svrha istraživanja je bolje razumijevanje ciljnih segmenata važnih za brže donošenje poslovnih odluka. Zaključeno je da savjesnost i emocionalna stabilnost isključuju mogućnost kompulzivnosti, a hedonistički stil potrošačkog ponašanja ukazuje na postojanje iste. Prihodi i kompulzivnost nisu dovedeni u vezu. U daljnjim istraživanjima preporuča se korištenje većeg uzorka na širem geografskom području. Rezultati ovakvih istraživanja su korisni i praktično upotrebljivi u mnogim znanstvenim poljima što povećava interes dionika za slična istraživanja.
Abstract (english)
The subject of this research was to examine the link between dimensions of personality and buying behaviour as well as predicting the future moves of purchase decisions based on the Big Five model of personality factors. The aim of this research is a better understanding of target segments important for faster decision making. In conclusion, the conscientiousness and the emotional stability exclude the possibility of compulsiveness but hedonistic buying style indicates the existence of it. Revenues and compulsion were unrelated. It is recommended to use a larger sample over a wide geographic area in further research. This study results are useful and able to be practicaly used in many scientific areas which increases the interest of stakeholders for similar research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:689187
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-03-01 11:14:03