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master's thesis
DRUŠTVENE MREŽE U FUNKCIJI JAČANJA IMIDŽA I KROVNE MARKE DESTINACIJSKE PONUDE
Diplomski rad
Split: University of Split, Faculty of economics Split, 2016. urn:nbn:hr:124:186942
Banovac, Ada
University of Split
Faculty of economics Split

Institutional repository: REFST

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Banovac, A. (2016). DRUŠTVENE MREŽE U FUNKCIJI JAČANJA IMIDŽA I KROVNE MARKE DESTINACIJSKE PONUDE : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:186942

Banovac, Ada. "DRUŠTVENE MREŽE U FUNKCIJI JAČANJA IMIDŽA I KROVNE MARKE DESTINACIJSKE PONUDE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:186942

Banovac, Ada. "DRUŠTVENE MREŽE U FUNKCIJI JAČANJA IMIDŽA I KROVNE MARKE DESTINACIJSKE PONUDE : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:186942

Banovac, A. (2016). 'DRUŠTVENE MREŽE U FUNKCIJI JAČANJA IMIDŽA I KROVNE MARKE DESTINACIJSKE PONUDE : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 31 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:186942

Banovac A. DRUŠTVENE MREŽE U FUNKCIJI JAČANJA IMIDŽA I KROVNE MARKE DESTINACIJSKE PONUDE : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 December 31] Available at: https://urn.nsk.hr/urn:nbn:hr:124:186942

A. Banovac, "DRUŠTVENE MREŽE U FUNKCIJI JAČANJA IMIDŽA I KROVNE MARKE DESTINACIJSKE PONUDE : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:186942

Metadata
TitleDRUŠTVENE MREŽE U FUNKCIJI JAČANJA IMIDŽA I KROVNE MARKE DESTINACIJSKE PONUDE : Diplomski rad
AuthorAda Banovac
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svrha diplomskog rada je bila predstaviti i dokazati potencijal društvenih mreža u promociji imidža, pozicioniranja i upravljanja markom turističke destinacije. U prvom dijelu rada su prezentirana teorijska uporišta, te nalazi provedenih izviđajnih istraživanja u kontekstu teme rada. Primarno istraživanje je provedeno na primjeru grada Splita, obzirom da se može konstatirati kako ta destinacija zahvaljujući vrijednim kulturno povijesnim i sportskim destinacijskim ikonama posjeduje prepoznatljivu turističku marku.Postavljene hipoteze su testirane, te se nalazima provedenih istraživanja raščistilo postavljene dileme i argumentirao konkretan stručni doprinos u području teme. Pozicioniranje i aktivnosti upravljanja destinacijskom markom putem društvenih mreža značajno mogu doprinijeti prepoznatljivosti i privlačnom imidžu turističke destinacije.
Abstract (english)
The purpose of this paper was showing the importance of social networks in determination of destination image in general and Split as destinantion for example. In first part of this paper, the theoretical fundation was presented, but also the reasults of resarch which were made in terms of paper’s subject. Primary research was made on example of Split, since it can be declared as recognizable tourist brand thanks to the valuable cultural, sports and historical destination icons. The set of hypothesis were tested, and the clarification of proposed dilemma was a part of conducted research, such as concrete professional contribution regarding the mentioned subject which was agrumented. Through social networks, positioning and destination brand management can significantly contribute to the recognition and attractive image of the tourist destination
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:186942
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-03-01 13:46:52