The subject of research in this paper is the analysis of the purchase and consumption of beer during the Covid-19 pandemic on the Croatian market. The main goal of the paper is to establish the existence of a difference with regard to age and gender when it comes to changing beer buying and consumption habits due to the Covid-19 pandemic. The goal is also to establish the existence of a difference in the sale and consumption of beer during and after the pandemic. The goal is to show how the Covid-19 pandemic affected the sale of beer, but also to provide insight into future predictions and trends. The findings of the research indicate the existence of a difference in the purchase and consumption of beer before, during and after the isolation due to the pandemic. Beer consumption during isolation increased. Research findings indicate that, with regard to gender, there is no difference in beer consumption during and after isolation, but there is a difference in purchasing habits, i.e., the place of purchase. Research findings indicate that there are statistically significant differences with regard to age in the purchase and consumption of beer during and after isolation. The results show that during and after the isolation beer was consumed the most by people aged 36 to 45 years of age, while during the isolation compared to the period after the isolation, a higher consumption of beer was visible among people aged 46 to 55 years of age.