prikaz prve stranice dokumenta Strateška analiza industrije pranja i kemijskog čišćenja tekstila u Republici Hrvatskoj
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professional thesis
Strateška analiza industrije pranja i kemijskog čišćenja tekstila u Republici Hrvatskoj
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:679628
Mandić, Marko
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Mandić, M. (2022). Strateška analiza industrije pranja i kemijskog čišćenja tekstila u Republici Hrvatskoj (Professional thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:679628

Mandić, Marko. "Strateška analiza industrije pranja i kemijskog čišćenja tekstila u Republici Hrvatskoj." Professional thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:679628

Mandić, Marko. "Strateška analiza industrije pranja i kemijskog čišćenja tekstila u Republici Hrvatskoj." Professional thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:679628

Mandić, M. (2022). 'Strateška analiza industrije pranja i kemijskog čišćenja tekstila u Republici Hrvatskoj', Professional thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:679628

Mandić M. Strateška analiza industrije pranja i kemijskog čišćenja tekstila u Republici Hrvatskoj [Professional thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:679628

M. Mandić, "Strateška analiza industrije pranja i kemijskog čišćenja tekstila u Republici Hrvatskoj", Professional thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:679628

Metadata
TitleStrateška analiza industrije pranja i kemijskog čišćenja tekstila u Republici Hrvatskoj
Title (english)Strategic analysis of the textile washing and dry cleaning industry in the Republic of Croatia
AuthorMarko Mandić
MentorDomagoj Hruška (mentor)
Committee memberDarko Tipurić (predsjednik povjerenstva)
Committee memberDomagoj Hruška (član povjerenstva)
Committee memberMislav Ante Omazić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2022-09-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Moderna teorija i najbolja praksa upravljanja donose značajne promjene i u pristupu strategiji poduzeća, uz temeljnu tendenciju odmaka od isključive orijentacije prema internoj okolini. Današnji donositelji strateških odluka moraju pozicionirati poduzeće u eksternoj okolini kako bi poduzeće poslovalo s održivom perspektivom. Predmet poslijediplomskog specijalističkog rada je analiza strukture industrije pranja i kemijskog čišćenja u Republici Hrvatskoj. U radu su obrađene najznačajnije sile koje utječu na profitnu privlačnost promatrane industrije i to putem analitičkog okvira koji se temelji na Porterovom modelu pet konkurentskih sila. Doprinos rada ogleda se u utvrđivanju važnosti pojedinih silnica konkurentske dinamike u industriji pranja i kemijskog čišćenja u Republici Hrvatsko te posljedično u definiranju temeljnih izvora konkurentske prednosti u promatranoj industriji.
Abstract (english)
Modern theory and best management practices bring significant changes in the approach to development and implementation of business strategy, with a fundamental tendency to move away from an exclusive orientation towards the internal environment. Today’s strategic decision makers need to position the company in an external environment in order for the company to operate with a sustainable perspective. The subject of the specialist postgraduate thesis is the analysis of the structure of the washing and dry cleaning industry in the Republic of Croatia. The paper deals with the most significant forces that affect the profit attractiveness of the observed industry through an analytical framework based on Porter's model of five competing forces. The contribution of the paper is reflected in determining the importance of individual forces of competitive dynamics in the washing and dry cleaning industry in the Republic of Croatia and consequently in defining the basic sources of competitive advantage in the observed industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:679628
Study programmeTitle: Leadership
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica vodstva (sveučilišni/a specijalist/specijalistica vodstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-01-14 00:19:24